Marketing and Communications Director

4 weeks ago

Sydney, New South Wales, Australia Belgravia Leisure Full time
Role Overview

We are seeking a dynamic and experienced Marketing Manager to join our team at Belgravia Leisure and lead the marketing efforts across our renowned aquatic and fitness centres.

About the Role

This pivotal position is responsible for developing and implementing marketing initiatives designed to increase market share, drive profitability, and position our aquatic and fitness centres as leading destinations in the City.

The successful candidate will oversee brand and campaign management across all programs and services, ensuring that initiatives meet the high standards expected of a global city.

Key Responsibilities
  • Develop and execute comprehensive marketing plans that generate brand awareness and drive lead generation
  • Lead a small marketing team, fostering a culture of collaboration and innovation
  • Liaise with internal and external stakeholders, including product leads, designers, and agency partners
  • Utilise data and insights to make informed, strategic decisions and optimise campaigns
  • Oversee the production of marketing materials and digital assets
  • Manage the strategy, creative production, and execution of marketing campaigns
  • Maintain high standards across all creative assets, including digital content and advertising materials
Requirements
  • Minimum 5+ years' experience in a marketing role within a large, complex organization
  • Extensive experience in developing innovative and highly creative B2C marketing campaign ideas
  • Proven ability to manage marketing budgets and achieve high ROI
  • Understanding of how to build and manage a brand
  • Proficiency in digital marketing channels, including SEO, SEM, and analytics
  • Proficiency in using industry tools, including Microsoft Suite, Meta Business Suite, Google Analytics and Tag Manager, Canva, and/or Adobe Suite etc.
  • Prior experience using website content management systems (CMS) and customer relationship management (CRM) tools
  • Strong communication, creativity, and organisational skills
Estimated Salary Range

$80,000 - $120,000 per annum, depending on experience and qualifications

Benefits
  • A child-safe work environment
  • Opportunities for professional growth and development
  • A collaborative and supportive team environment
About Us

Belgravia Leisure is a place where we can all be ourselves and succeed on merit. We encourage applications from Aboriginal and Torres Strait Islander people, LGBTQIA+ people, people from culturally and linguistically diverse backgrounds, and people with a disability.

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