Head of E-Commerce Trade Sydney

1 week ago

Sydney, New South Wales, Australia Iconic Full time
About the Role

We are seeking a highly experienced and strategic Senior Trade Marketing Manager to lead our trade marketing function and play a pivotal role in shaping our brand's market presence.

This senior role requires extensive experience in both trade marketing and sales, with a proven ability to drive significant eCommerce conversions and lead an eCommerce function.

Key Responsibilities
  • Trade Marketing Strategy: Define and execute trade marketing strategies and plans to achieve sales targets and market share growth, leveraging insights and data-driven analyses to drive sustainable and profitable growth for the business.
  • Trade Performance Management: Own the weekly trade review process, managing multiple data sources to track and analyse performance and coordinating input from cross-functional teams to highlight key business drivers across customer cohorts, category, onsite user behaviour, marketing channels, platform, and device.
  • Trade Calendar Management: Manage the planning and execution of the trade calendar, including leading onsite merchandising to ensure placement and positioning of assets are optimized in line with business objectives.
  • Go To Market Process: Set the promotional and pricing strategy for the business, supported by thorough financial modelling and analysis, and ensure effective development and management of overall GTM timelines, campaign calendars, and operational delivery of GTM plans.
  • Brand Representation: Act as a custodian of THE ICONIC brand, ensuring the brand is represented appropriately onsite and that the brand's unique selling propositions, key campaigns, and brand initiatives have appropriate visibility and are promoted effectively.
  • Competitor and Market Analysis: Conduct ongoing competitor and market analysis, and review and react to daily/weekly business performance based on demand, sales, margin, and digital metrics for THE ICONIC at group, brand, and category level, and make action recommendations to the Executive team.
  • Trade Marketing Performance Metrics: Analyse trade marketing performance metrics, using data-driven insights to recommend improvements, inclusive of market research and competitor analysis to identify trends, opportunities, and threats.
  • Leadership and Collaboration: Lead the cross-functional trade task force team that builds and executes trade strategies for all international, in-market, owned, and reactive promotional events, and collaborate with Category Management, Marketing, Product, Tech, Finance, and Operations to maximize commercial opportunities.
About You
  • Proven Track Record: Proven ability to drive significant eCommerce conversions, with a strong CRO or trading/merchandising background.
  • Leadership Experience: Experience leading an eCommerce function, with a proven ability to inspire and manage a diverse team.
  • Commercial Experience: Strong retail, commercial, or e-commerce experience, ideally having worked closely with major fashion retailers in Australia and/or abroad in the last 5-10 years.
  • Strategic Thinking: Strong strategic thinking and ability to translate business objectives into brand strategies.
  • Financial Acumen: Advanced financial and analytical abilities, with a deep understanding of company financials and the levers that drive them.
  • Communication Skills: Exceptional communication, negotiation, and interpersonal skills, with a strong focus on metrics and performance measurement.
  • Education: Degree or MBA qualifications in a relevant tertiary discipline.

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