Marketing Internship for a Meal Delivery Startup

4 weeks ago

Botany Bay, Australia INAUTALENT Full time
About the Company

Our client is a pioneering meal delivery service that is revolutionizing the way Australians enjoy home-cooked meals. Launched in 2021, they cook and sell over 40,000 delicious chef-prepared meals directly to their customers' doors every month, with a focus on convenience, nutrition, and taste.

They are a highly ambitious team that pushes you to produce your best work. They focus on how to approach problems, they chase growth, and set ambitious goals.

About the Role

Our client is seeking a motivated Marketing/Communication Intern to join their team and help drive their growth in the consumer market. You'll play a pivotal role in crafting and executing marketing strategies to attract B2C customers. You'll gain hands-on experience in CRM email flow setup, SEO landing page creation, and the overall marketing process in a fast-paced startup environment.

Key Responsibilities
  • Community Management:
    • Social media monitoring (Facebook, Instagram, Pinterest)
    • Building and updating the monthly editorial calendar to be published across the various social media platforms
    • Content creation (filming, editing videos, and retouching photos) using Canva, Photoshop, Premiere Pro, and Capcut
    • Creating boards and pins on Pinterest
    • Analyzing and reporting on organic campaign performance, providing insights and recommendations for optimization
    • Updating posts and products on Google My Business (with a focus on specific keywords, wording, links, etc for each product in the categories for Google SEO)
  • Facebook / Instagram Ads:
    • Creating engaging creative and copies for their ads on Facebook and Instagram
  • Blog / Landing page:
    • Monitoring competitors' articles to find recurring topics, understand the structure, and identify keywords
    • Writing articles (ensuring a balance between SEO and informative content via Semrush)
    • Developing an architecture with article corner stops and other sub-articles for a major topic
    • Assisting in the content creation of landing pages
  • Offline communication materials:
    • Creating / updating brochures such as menus, retractable banners for trade shows, flyers, order guides, etc
    • Assisting in the supervision of product photo shoots

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