SEO Manager

1 week ago

Australia Qwilr Pty Ltd. Full time

We're building a cutting-edge platform to create sales experiences that drive revenue growth and business expansion.

We achieve this by making it easy to create beautiful, interactive collateral with analytics on what buyers are interacting with, payments, e-sign, easy integration into your CRM, and all the other functionality you wish your old PDF documents had.

We have developed a beautiful product that solves a real market need, and that in turn has made us a strong business with a multi-million dollar ARR, consistent growth, and incredibly low churn.

It's now time for us to scale this growth and we want you to come and be part of it.

Key Responsibilities

Qwilr is on the lookout for a growth-minded SEO Manager to help shape and execute our SEO strategy. In this high-impact role, you will be instrumental in owning the end-to-end delivery of SEO initiatives and fostering a culture of continuous improvement and experimentation.

You will collaborate closely with cross-functional team members, including Qwilr's writer network, growth marketing, product marketing, engineering, and design, to grow organic channel contribution.

This role demands a strategic thinker who employs a data-driven approach to decision-making and a hands-on mentality to operational execution.

Key Responsibilities
  • Develop and enhance Qwilr's global SEO strategy, advancing our approach across content, technical, and offsite aspects.
  • Grow organic channel contribution by identifying and executing against high-leverage opportunities.
  • Conduct thorough, user intent-based keyword research across all SEO assets, including blogs, templates, product pages, tools, guides, and more.
  • Create detailed content briefs to guide our writer network in producing informative, practical, and SEO-optimized articles.
  • Review content produced by our writer network to ensure it meets our high-quality standards and delivers unique insights to readers.
  • Track and analyze SEO performance metrics, not only in terms of leading indicators like rankings and traffic but through to qualified opportunities and revenue.
  • Analyze competitors and SaaS industry leaders to uncover new areas for SEO expansion and develop a competitive edge.
Requirements
  • You have 5+ years of digital marketing experience, including at least 2 years specializing in SEO or content for B2B SaaS companies.
  • You have previous experience at an agency, startup, or as a consultant.
  • You demonstrate a proven track record of developing creative solutions and achieving SEO success.
  • You command expertise in technical SEO, content management, link-building, and keyword research.
  • You are success-oriented and hold yourself accountable for delivering key outcomes.
  • You exhibit a team-first attitude and possess communication skills that enable you to influence others at all levels and across all organizational functions to rally behind shared business goals.
  • You have strong analytical and strategic thinking skills, coupled with proficient problem-solving abilities.
  • You show mastery of data-driven experimentation and an exceptional ability to derive insights from both quantitative and qualitative data.
  • You are able to communicate effectively in a clear and concise manner.
  • You are highly organized with strong attention to detail.
  • You thrive in a fast-paced and high-growth environment.
  • Bonus: experience with HubSpot.

We're committed to creating a workplace that's inclusive and supportive of all employees. We believe that diversity and inclusion are key to driving innovation and success.

As an early member of Qwilr's Growth Marketing function, you will have the opportunity to define and build an exciting new category in business software.

You'll work closely with experts across various marketing disciplines and other important stakeholders like our Sales and Product teams.

We offer a range of benefits, including meaningful equity, generous parental leave, amazing company-wide retreats every year, budget for work setup, further education, conferences, and books, and remote-friendly, parent-friendly & support for flexible working arrangements.

We're driven by our principles, which guide our decision-making and ensure that we're always working towards a common goal.

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