Programmatic Specialist

2 days ago


Melbourne, Victoria, Australia News Corp Full time
Job Description

Job Title: Programmatic Lead

Job Summary:

We are seeking a highly skilled and experienced Programmatic Lead to join our team at News Corp Australia. The successful candidate will be responsible for driving programmatic and data revenue growth by developing strategic responses to solve client challenges.

Key Responsibilities:

  • Client portfolio management of Agency Trading Desks and in-house clients
  • Respond to customer requests and briefs through selection of the most effective products, tactics, audiences and technologies that achieve their objective and KPI's
  • Support the implementation of PG, PMP and Performance revenue growth strategies such as yield and customer analysis, pricing recommendations, deal negotiation and campaign activation
  • Develop strong trusted relationships with our SSP and DSP partners including attending industry events and social engagements
  • Develop initiatives and tactics designed to support data driven campaigns through the use of first party data and addressable targeting capabilities
  • Work with ad product and data teams to create custom solutions for buyers leveraging News Corp's programmatic and data capabilities
  • Provide quality consultative service through in-person client meetings/presentations as a supportive role to Sales or initiated proactively through direct relationships
  • Collaborate and educate our NSW National Sales Team to effectively position our programmatic products and solutions in market

Requirements:

  • 2+ years experience working within a programmatic role (Inc. DSP, SSP, Publisher or media agency environment)
  • Curious and passionate about programmatic and ad technology
  • Technical mindset with the ability to adapt to new concepts as they present themselves
  • Strategic thinker for short and long term business objectives
  • Great at building relationships with internal and external stakeholders
  • Strong verbal and written communication skills
  • Ability to work as an individual and as a team
  • Ready to take on a new challenge

What We Offer:

  • Flexible working arrangements
  • Opportunity to innovate, challenge the norm and pioneer the way forward for programmatic
  • Corporate Wellbeing Program with on-site gym and wellbeing centre
  • Progression and development opportunities

About Us:

News Corp Australia is the nation's most influential media organisation, reaching an unduplicated audience of 16 million Australians every month. We lead the way with number-one websites and.



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