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Programmatic Advertising Specialist

2 months ago

Melbourne, Victoria, Australia LION Digital Full time
About the Role

LION Digital is seeking a highly skilled Programmatic Advertising Specialist to join our Paid Media team. As an Activation Specialist, you will play a crucial role in the tactical development and execution of Search advertising for our clients.

Key Responsibilities
  • Programmatic Expertise: Develop and execute programmatic advertising strategies across various platforms, including Meta, TikTok, Amazon Advertising, and Google Ads.
  • Campaign Optimization: Analyze campaign performance, identify areas for improvement, and implement data-driven optimizations to enhance ROI.
  • Platform Management: Manage and optimize campaigns across multiple platforms, ensuring seamless execution and maximum ROI.
  • Collaboration and Communication: Work closely with cross-functional teams to ensure alignment and effective communication throughout the campaign lifecycle.
  • Continuous Learning: Stay up-to-date with the latest industry trends, platform updates, and best practices to drive innovation and improvement in programmatic advertising.
Requirements
  • Experience: Minimum 3 years of experience in performance marketing, managing budgets $3k - $20k+ per month (ideally in ecommerce, SaaS, or Marketplaces).
  • Platform Knowledge: Working knowledge of programmatic and social platforms, including Meta, TikTok, Amazon Advertising, Google Ads, and The Trade Desk.
  • Analytics and Reporting: Familiarity with tools like Google Analytics and SEMrush for data analysis and reporting.
  • Communication and Interpersonal Skills: Solid communication and interpersonal skills for effective cross-team collaboration.
  • Results-Oriented Mindset: A creative and results-oriented mindset, with a track record of tackling marketing challenges successfully.