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Programmatic Specialist
2 months ago
We are seeking a highly skilled and experienced Programmatic Specialist to join our team at News Corp Australia. As a Programmatic Specialist, you will play a key role in driving revenue growth through the development of strategic responses to client challenges.
Key Responsibilities- Client Portfolio Management: Manage a portfolio of Agency Trading Desks and in-house clients, providing expert advice and guidance on programmatic advertising strategies.
- Request and Brief Response: Respond to customer requests and briefs, selecting the most effective products, tactics, audiences, and technologies to achieve client objectives and KPIs.
- Revenue Growth Strategies: Support the implementation of PG, PMP, and Performance revenue growth strategies, including yield and customer analysis, pricing recommendations, deal negotiation, and campaign activation.
- Partnership Development: Develop strong, trusted relationships with SSP and DSP partners, attending industry events and social engagements to drive business growth.
- Data-Driven Campaigns: Develop initiatives and tactics to support data-driven campaigns, leveraging first-party data and addressable targeting capabilities.
- Custom Solutions: Work with ad product and data teams to create custom solutions for buyers, leveraging News Corp's programmatic and data capabilities.
- Client Consultation: Provide high-quality consultative services through in-person client meetings and presentations, supporting Sales or initiating proactive relationships.
- Sales Team Collaboration: Collaborate and educate the NSW National Sales Team to effectively position programmatic products and solutions in the market.
- 2+ years of experience working in a programmatic role (DSP, SSP, Publisher, or media agency environment).
- Curiosity and passion for programmatic and ad technology.
- Technical mindset with the ability to adapt to new concepts.
- Strategic thinking for short- and long-term business objectives.
- Excellent relationship-building skills with internal and external stakeholders.
- Strong verbal and written communication skills.
- Ability to work individually and as part of a team.
- Willingness to take on new challenges.
- Flexible working arrangements.
- Opportunity to innovate and pioneer programmatic solutions.
- Corporate Wellbeing Program with on-site gym and wellbeing centre.
- Progression and development opportunities.