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Programmatic Specialist

2 months ago


Melbourne, Victoria, Australia News Corp Full time
About the Role

We are seeking a highly skilled and experienced Programmatic Specialist to join our team at News Corp Australia. As a Programmatic Specialist, you will play a key role in driving revenue growth through the development of strategic responses to client challenges.

Key Responsibilities
  • Client Portfolio Management: Manage a portfolio of Agency Trading Desks and in-house clients, providing expert advice and guidance on programmatic advertising strategies.
  • Request and Brief Response: Respond to customer requests and briefs, selecting the most effective products, tactics, audiences, and technologies to achieve client objectives and KPIs.
  • Revenue Growth Strategies: Support the implementation of PG, PMP, and Performance revenue growth strategies, including yield and customer analysis, pricing recommendations, deal negotiation, and campaign activation.
  • Partnership Development: Develop strong, trusted relationships with SSP and DSP partners, attending industry events and social engagements to drive business growth.
  • Data-Driven Campaigns: Develop initiatives and tactics to support data-driven campaigns, leveraging first-party data and addressable targeting capabilities.
  • Custom Solutions: Work with ad product and data teams to create custom solutions for buyers, leveraging News Corp's programmatic and data capabilities.
  • Client Consultation: Provide high-quality consultative services through in-person client meetings and presentations, supporting Sales or initiating proactive relationships.
  • Sales Team Collaboration: Collaborate and educate the NSW National Sales Team to effectively position programmatic products and solutions in the market.
Requirements
  • 2+ years of experience working in a programmatic role (DSP, SSP, Publisher, or media agency environment).
  • Curiosity and passion for programmatic and ad technology.
  • Technical mindset with the ability to adapt to new concepts.
  • Strategic thinking for short- and long-term business objectives.
  • Excellent relationship-building skills with internal and external stakeholders.
  • Strong verbal and written communication skills.
  • Ability to work individually and as part of a team.
  • Willingness to take on new challenges.
What We Offer
  • Flexible working arrangements.
  • Opportunity to innovate and pioneer programmatic solutions.
  • Corporate Wellbeing Program with on-site gym and wellbeing centre.
  • Progression and development opportunities.