Digital Marketing Specialist

20 hours ago


Melbourne, Victoria, Australia Bolster Group Full time
About the Role

We are seeking a highly skilled and experienced Campaign Manager to join our team at Bolster Group. As a key member of our media team, you will be responsible for delivering end-to-end campaign management across various platforms, including Meta, Google Ads, TikTok Ads, and programmatic display.

Key Responsibilities
  • Develop and execute campaign strategies, including channel planning and budget management.
  • Liaise with clients, publishers, and internal teams to ensure seamless campaign execution.
  • Set up and manage conversion tracking, pixel tracking, and measurement tools.
  • Collaborate with clients to generate and edit copy for paid channels.
  • Monitor and optimize campaign performance to meet client objectives.
  • Escalate scope and billing requests to the client service and finance team.
  • Provide regular updates and insights to clients, including campaign reports and analysis.
Requirements
  • Proven experience in campaign management, preferably in a fast-paced digital marketing environment.
  • Proficiency in analytics tools, such as Rubii, Whatagraph, and Supermetrics.
  • Experience with programmatic buying platforms (DSPs) or Supply Side Platforms (SSPs) is a plus.
  • Strong communication and project management skills, with the ability to work independently and as part of a team.
  • Previous experience in managing and building rapport with clients, colleagues, and stakeholders is highly regarded.
What We Offer
  • A dynamic and supportive work environment with a focus on results and continuous improvement.
  • Opportunities for growth and development, including an annual learning and development budget.
  • A flexible working model with a mix of office and remote workdays.
  • A range of benefits, including free coffee, Class Pass credits, and access to Masterclass online training.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are passionate about digital marketing and have a proven track record of delivering successful campaigns, we encourage you to apply.



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