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Customer Experience Strategist

2 weeks ago

Brisbane, Queensland, Australia beBeeLifecycle Full time $100,000 - $120,000

Marketing Automation & Lifecycle Specialist

The role of Marketing Automation & Lifecycle Specialist is to drive customer communications forward by developing and delivering personalized, automated journeys across the entire customer lifecycle.

This involves using Salesforce Marketing Cloud to shift our approach from one-off email campaigns to smart, always-on programs that are customer-centric and insight-driven.

The ideal candidate will blend technical expertise with marketing strategy to deliver meaningful, measurable impact.

  • Design and deliver data-driven customer journeys increasing engagement, retention, and lifetime value.
  • Build and manage automated, multi-step journeys in Salesforce Marketing Cloud ensuring they're personalized and insight-led.
  • Optimize existing lifecycle programs and introduce new automation opportunities where gaps exist.
  • Collaborate with cross-functional teams to align lifecycle marketing with business goals.
  • Define and track key performance metrics, running A/B tests and applying insights to drive continuous improvement.
  • Champion best practice in lifecycle marketing and share results to educate stakeholders.

Requirements:

  • 5+ years' experience in CRM, marketing automation, or lifecycle marketing.
  • Hands-on expertise with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and data extensions.
  • Strong understanding of customer lifecycle strategies driving retention and engagement.
  • Proven ability to design and implement automated, multi-step journeys.
  • Analytical mindset with experience turning data into actionable insights.
  • Excellent stakeholder management and communication skills, with the ability to influence and educate.