Strategic Marketing Professional
2 weeks ago
We are a boutique holiday accommodation situated in a picturesque coastal region of Tasmania.
We offer cabin-style accommodations and a high-end onsite restaurant with breathtaking views within a short drive to a nearby town centre and the national park.
We provide furnished accommodation to our employees and foster a strong team culture, supporting each other to make it a great place to work.
About the RoleA day in the life of a Marketing Specialist consists of:
- Developing and executing strategic marketing plans to promote our hotel and restaurant business.
- Conducting market research to identify target audiences, market trends, and competitors.
- Creating compelling marketing collateral, including digital content, advertisements, and promotional materials.
- Managing digital marketing channels, including social media, email campaigns, and website content.
- Analyzing marketing data and metrics to measure campaign effectiveness and inform future strategies.
- Collaborating with management and chef teams to align marketing efforts with business objectives.
- Possessing strong communication skills and being adept at managing interpersonal relationships.
- Staying updated on industry trends and best practices to drive innovation and competitive advantage in marketing strategies.
To be successful in this role, you will have excellent time management skills and a deep understanding of the tourism industry, as well as the ability to work under pressure.
Benefits and PerksWe offer:
- Discounted staff accommodation
- A dynamic work environment
- A great team to work with
- An employee relocation package may be provided (subject to conditions)
To be considered for this role, you will need:
- Prior marketing specialist experience within the tourism industry
- Experience with hotel and fine-dining restaurants is highly regarded
- Outstanding written and verbal communication skills
- The ability to multi-task and work under pressure
- Impeccable attention to detail
- A team player
- A valid driver's license and access to a vehicle
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