Marketing and Communications Professional

2 weeks ago

Coles Bay, Tasmania, Australia Careerone Partner Network Full time
About the Business

We are a boutique holiday accommodation located on the beautiful east coast of Tasmania, offering cabin-style accommodations and a high-end onsite restaurant with stunning views.

Our team culture is strong and supportive, making it a great place to work.
A day in the life of our Marketing Specialist consists of:

Key Responsibilities:
  1. Develop and Execute Strategic Marketing Plans: Promote our hotel and restaurant business through effective marketing strategies.
  2. Market Research and Analysis: Conduct research to identify target audiences, market trends, and competitors.
  3. Content Creation: Develop compelling marketing collateral, including digital content, advertisements, and promotional materials.
  4. Digital Marketing Management: Manage social media, email campaigns, and website content to engage with our target audience.
  5. Campaign Evaluation: Analyze marketing data and metrics to measure campaign effectiveness and inform future strategies.
  6. Team Collaboration: Work closely with management and chef teams to align marketing efforts with business objectives.
  7. Industry Knowledge: Stay updated on industry trends and best practices to drive innovation and competitive advantage in marketing strategies.
Requirements and Benefits

To succeed in this role, you will require:

  • Excellent time management skills
  • Deep understanding of the tourism industry
  • Ability to work under pressure

We offer a range of benefits, including:

  • Discounted staff accommodation
  • A job with a view
  • Great team to work with
  • An employee relocation package may be provided (subject to conditions)
Skills and Experience

For this role, we are looking for candidates with:

  • Prior marketing specialist experience within the tourism industry
  • Experience with hotel and fine-dining restaurants is highly regarded
  • Outstanding written and verbal communication skills
  • Ability to multi-task and work under pressure
  • Impeccable attention to detail
  • Team player with a drivers' licence and own car

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