Marketing Specialist

2 weeks ago

Byron Bay, Australia Fusion Walan Miya Group Pty Ltd Full time

About the business and the role:
Fusion Walan Miya Group owns and operates two Nationally Accredited Registered Training Organisations (RTO’s), Fusion Training Solutions RTO 91812 and Walan Miya RTO 21359.

Our two Nationally Accredited RTOs specialise in delivering industry relevant training with a focus on providing the highest quality of training and assessment services, to produce job-ready graduates who meet the needs of the industry.

Some of our training includes, but is not limited to, Construction, Civil Construction, Local Government, Water Industry Operations, Business Services, Landscaping and more.

Job tasks and responsibilities
- Research potential demand and market characteristics, including collecting market data and other statistical information.
- Support growth and development through preparation and execution of business objectives, policies, and programs.
- Provide advice on marketing elements including distribution, advertising, and promotion.
- Develop marketing strategies for projects including company website and social media.
- Analyse data to determine marketing efficiency and client engagement.
- Assist with regular review of marketing materials per business guidelines.
- Communicate marketing plans, results, and project recommendations to senior management.
- Develop and implement strategic marketing plans aligned to the business’s objectives.
- Develop the brand strategy and lead the deployment and embedding of the brand proposition across the organisation.
- Build and execute social marketing strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Generate, edit, publish, and share content (original text, images, video, or HTML) that builds meaningful connections with consumers on a daily basis.
- Optimise company pages within each social media platform to increase the visibility of company’s social content.
- Continuously improve social media profile by capturing and analysing the appropriate social data/metrics, insights, and best practices, providing strategic response to the business.
- Develop and manage all editorial and content calendars.

**Skills required**:

- At least a relevant Bachelor Degree and 2 years of relevant work experience
- Strategic Thinking: Ability to develop and implement effective marketing strategies that align with business goals.
- Content Creation: Strong writing and editing skills, with the ability to create compelling content for various platforms.
- Communication Skills: Excellent verbal and written communication skills to effectively convey ideas and collaborate with team members and stakeholders.
- Project Management: Ability to manage multiple projects simultaneously, prioritizing tasks to meet deadlines in a fast-paced environment.
- Analytical Skills: Proficiency in data analysis to measure the effectiveness of marketing campaigns and make data-driven decisions.
- Creativity: Innovative mindset with the ability to think outside the box and develop unique marketing concepts.
- Customer Focus: Strong understanding of customer needs and behaviors, with a commitment to enhancing the customer experience.
- Team Player: Collaborative approach to work, with the ability to contribute to a positive team dynamic and support colleagues.

Pay: $80,000.00 - $90,000.00 per year

**Education**:

- Bachelor Degree (required)

Work Authorisation:

- Australia (required)

**Location**:

- Byron Bay, NSW 2481 (required)

Work Location: In person

Application Deadline: 14/11/2024

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