Marketing and PR Manager

3 weeks ago

Rushcutters Bay, Australia Optimal Recruitment Full time

Competitive salary
- Stunning work location
- Friendly team

**The Company**
You will be working for a company who facilitates the syndication of luxury boats ranging from 40ft-100ft on behalf of their clients. By tailoring their service to the needs of their clients, they offer their clientele complete peace of mind and a boating lifestyle which is hassle-free. With a high-performing, experienced and knowledgeable team, they are now looking for a marketing, PR and digital content specialist to join them in their Rushcutters Bay offices.

**The Role**
Working in stunning Rushcutters Bay, you will be responsible for developing, executing, and managing marketing, PR, and digital content strategies that elevate the brand’s visibility and customer engagement. With a strong background in digital marketing, PR, and social media and experience in content development and brand storytelling, you will use your strategic and analytical thinking together with your hands-on content creation skills to achieve significant results and make a real impact.

**Duties**
**Marketing Strategy & Brand Management**
- Develop and implement integrated marketing strategies to drive brand awareness, lead generation, and customer retention.
- Create and execute the brand messaging, ensuring alignment across all channels to maintain a consistent and compelling voice.
- Track and analyse campaign performance, making data-driven adjustments to optimize results.

**Digital Content Creation & Social Media Management**
- Manage social media accounts (Instagram, Facebook, LinkedIn, YouTube) with a focus on engaging content that resonates with the luxury boating audience.
- Develop a content calendar and schedule posts that align with brand objectives, key events, and seasonal promotions.

**Public Relations & Media Relations**
- Build and maintain relationships with media contacts to secure press coverage and feature stories.
- Write press releases, media pitches, and other PR materials that showcase unique offerings and industry leadership.
- Identify and capitalize on PR opportunities, such as partnerships, sponsorships, and events that enhance brand reputation.

**Website & SEO Management**
- Oversee website content updates, ensuring an engaging, user-friendly experience that aligns with SEO best practices.
- Monitor and improve website traffic, conversion rates, and search rankings through SEO-optimized content.
- Work with web developers and designers as needed to improve site functionality and aesthetics.

**Event Marketing & Owner Engagement**
- Support the planning and promotion of owner events, such as Boat shows (twice a year at the minimum), and owner and staff functions.
- Collaborate with the operations team to develop marketing materials that enhance owner engagement and participation.
- Create content that highlights event experiences, capturing the essence of the lifestyle for future marketing use.

**Skills and Experience**
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- 2+ years of experience in marketing, PR, or digital content, preferably in the luxury, marine, or lifestyle sector.
- Proven experience in social media management, content creation, and campaign management.
- Excellent writing and storytelling skills with a strong understanding of brand voice and audience engagement.
- Basic knowledge of SEO best practices and experience with CMS platforms (e.g., WordPress).
- Photography and videography skills, with experience in content editing software (e.g., Adobe Creative Suite or Canva).
- Flexibility and adaptability to work in a busy environment where standards are high.
- A positive, collaborative and solution-focused attitude.

**Benefits** Receive a great salary and work in an incredible location with views over stunning Rushcutters Bay.
- Supportive team
- Work with Australia’s premier boat share company
- Great office location
- Only applicants with full working rights in Australia need apply, please note this role is based in Rushcutters’ Bay. _
- We encourage all applicants, including Aboriginal and Torres Strait Islander people, people with disability, LGBTIQ+ and culturally diverse communities. _

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