Membership and Ticketing Business Development Specialist

7 days ago

Sydney, New South Wales, Australia beBeeMerchandise Full time $90,000 - $120,000

Job Description

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The Membership and Ticketing Manager plays a pivotal role in driving revenue growth, enhancing fan engagement, and ensuring operational excellence across all Sydney FC membership, ticketing, and merchandise programs.

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This position oversees the entire customer journey, from acquiring and retaining members to match day ticket sales and merchandise strategy. The successful candidate will ensure a premium experience for supporters by developing and executing strategies that meet annual targets for acquisition, retention, and revenue.

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Key Responsibilities:

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  • ">
  • Develop and execute membership strategies to achieve annual targets for acquisition, retention, and revenue.">
  • Oversee membership campaign planning, including creative, communications, and sales channels.">
  • Manage membership database, segmentation, and reporting to drive personalised engagement.">
  • Lead membership servicing, renewals, and member benefit programs.">
  • Analyse data to identify growth opportunities and enhance member satisfaction.">
  • Oversee all ticketing operations for A-League Men's, Women's, and other club events.">
  • Manage inventory, pricing, and promotions in partnership with the ticketing provider.">
  • Develop strategies to maximise attendance and revenue, including group sales initiatives.">
  • Ensure seamless match day ticketing operations and high-quality customer service.">
  • Oversee retail operations including online store, match day outlets, and pop-up activations.">
  • Manage relationships with kit supplier and retail partners to ensure product range aligns with brand and fan demand.">
  • Plan seasonal product launches and coordinate marketing campaigns to drive sales.">
  • Monitor stock levels, sales performance, and merchandising standards.">
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Required Skills and Qualifications:

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The ideal candidate will possess a proven track record in membership, ticketing, or merchandise management within professional sport or live entertainment. They should have strong commercial acumen, experience delivering revenue growth, and advanced skills in CRM systems, database management, and marketing automation tools.

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Able to interpret complex data and translate insights into strategies, the successful candidate will also possess excellent communication and stakeholder management skills.

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Benefits:

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This role offers a unique opportunity to lead and develop a team, collaborate across departments to integrate commercial objectives into fan-facing programs, and contribute to the success of Sydney FC's commercial activities.

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Others:

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The successful candidate will maintain a high-level proficiency in CRM platforms to manage customer records, track engagement, and execute targeted campaigns. They will also create dashboards and regular reports for senior management to inform strategic decisions.

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