Membership, Ticketing
7 days ago
Membership, Ticketing & Retail Manager
Position Title :Membership, Ticketing & Retail Manager
Reports To :General Manager – Commercial & Marketing
Location :Sydney, Australia
Position Overview
The Membership, Ticketing & Retail Manager is responsible for driving revenue growth, fan engagement, and operational excellence across Sydney FC's membership, ticketing, and merchandise programs.
This role oversees the full customer journey — from acquisition and retention of members, to match day ticket sales, to merchandise strategy and fulfilment — ensuring a premium experience for all supporters.
Key Responsibilities
Membership
Develop and execute membership strategies to achieve annual targets for acquisition, retention, and revenue.
Oversee membership campaign planning, including creative, communications, and sales channels.
Manage membership database, segmentation, and reporting to drive personalised engagement.
Lead membership servicing, renewals, and member benefit programs.
Analyse data to identify growth opportunities and enhance member satisfaction.
Ticketing
Oversee all ticketing operations for A-League Men's, Women's, and other club events.
Manage inventory, pricing, and promotions in partnership with the ticketing provider.
Develop strategies to maximise attendance and revenue, including group sales initiatives.
Ensure seamless match day ticketing operations and high-quality customer service.
Oversee retail operations including online store, match day outlets, and pop-up activations.
Manage relationships with kit supplier and retail partners to ensure product range aligns with brand and fan demand.
Plan seasonal product launches and coordinate marketing campaigns to drive sales.
Monitor stock levels, sales performance, and merchandising standards.
Data & CRM
Maintain a high-level proficiency in CRM platforms to manage customer records, track engagement, and execute targeted campaigns.
Track and analyse data across membership, ticketing, and merchandise to monitor performance against KPIs.
Interpret sales and engagement trends to provide actionable insights for marketing, fan engagement, and commercial teams.
Create dashboards and regular reports for senior management to inform strategic decisions.
Apply data-driven segmentation to personalise communications, improve conversion rates, and optimise ROI.
General
Prepare regular reports on membership, ticketing, and merchandise performance.
Manage budgets and deliver on agreed revenue targets.
Lead and develop the Membership & Ticketing team.
Collaborate across departments to integrate commercial objectives into fan-facing programs.
Key Skills & Experience
Proven track record in membership, ticketing, or merchandise management within professional sport or live entertainment.
Strong commercial acumen with experience delivering revenue growth.
Advanced skills in CRM systems, database management, and marketing automation tools.
Strong analytical skills with the ability to interpret complex data and translate insights into strategies.
Excellent communication and stakeholder management skills.
Ability to lead, motivate, and develop a team.
Knowledge of ticketing systems and retail operations.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Sales and Business Development
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