Strategic Customer Experience Optimisation Lead

15 hours ago

Sydney, New South Wales, Australia Woolworths Full time
Unlock Growth with Data-Driven Insights

At Woolworths, we're dedicated to delivering exceptional customer experiences that drive business growth. As our Digital Insights and Optimisation Manager, you'll play a pivotal role in shaping the future of our digital landscape.

About the Role
  • Cross-functional collaboration: Work closely with operations, commercial, product teams to leverage insights for optimising website and app experience.
  • Data analysis and opportunity identification: Proactively analyse data to uncover opportunities to enhance web/app conversions, revenue, and engagement across different channels and customer segments.
  • Experimentation and optimisation: Lead experimentation efforts, collaborating with relevant teams to test and implement optimisation strategies that drive business goals.
  • Data integrity and tool management: Ensure robust data collection through effective tag management and collaborate with the data implementation team to address any issues.
  • Analytics advocacy and leadership: Champion the use of digital analytics across the organisation, provide guidance on measurement techniques, and collaborate with the Retail Analytics team on performance reporting.

We're looking for an experienced professional with a proven track record in CX and targeting improvements that drive commercial outcomes. Key skills include:

  • Proficient with the Google stack, particularly Google Analytics 4 and Google Tag Manager.
  • Proficient in data query and manipulation (e.g., SQL).
  • Sound knowledge of GCP.
  • Sound knowledge of experimentation tools such as Optimizely.
Benefits and Perks
  • Work from anywhere policy: Enjoy flexibility and work-life balance with our progressive 'Work from Anywhere' policy.
  • Team discounts: Access exclusive discounts across our range of Woolworths Group brands.
  • Parental leave: Enjoy 12 weeks paid parental leave and continued superannuation payment for up to 12 months.
  • Wellness: Receive access to Sonder's confidential financial, medical, and wellbeing services.

We value diversity and inclusion, offering equal opportunities regardless of gender identity, ethnicity, disability, sexual orientation, or life stage. We're committed to your growth and development, providing ongoing opportunities to make a real difference. If you're passionate about driving business growth through data-driven insights, apply now.

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