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Data-Driven Commercial Insights Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000
Job Description

About the Opportunity

We are seeking a Marketing Performance Analyst to connect marketing activity with commercial performance.

This newly created role reports directly to our General Manager – Marketing, and offers the opportunity to shape how we measure, analyze, and optimize marketing initiatives.

You will work across traditional and digital marketing channels, loyalty programs, online transactions, and promotional activities, providing data-driven insights to improve campaign effectiveness, customer engagement, and return on investment.

With your strong retail and finance expertise, you will help to refine marketing strategy and drive positive commercial outcomes.

Key Responsibilities

  • Analyze marketing campaigns across online, digital, in-store, and trade channels tracking reach, frequency, impressions, click-through, engagement, and sales impact.
  • Combine multiple datasets to produce actionable insights for marketing and merchandising, including product category performance, profit, and return.
  • Support customer segmentation, loyalty analysis, and targeting strategies.
  • Evaluate promotional uplift and recommend opportunities for improvement.
  • Build commercial models to assess campaign return on investment, discount effectiveness, and spend efficiency.
  • Develop and maintain dashboards and reports using Excel, Power BI, Phocas or similar tools.
  • Collaborate with marketing, merchandising, digital, and finance teams to align insights and strategy.
Requirements

You are likely to be a match if you have

  • 3-5 years experience in a commercial or business analyst role, ideally in a retail environment.
  • Finance or accounting background CPA qualified or Big 4 consultancy experience highly regarded.
  • Strong analytical skills with the ability to manage large datasets and translate them into clear recommendations.
  • Proficiency in Excel experience with Business Intelligence tools such as Power BI, Phocas, or Cognos.
  • Ability to write and interpret code for data manipulation and analysis e.g SQL, Python, or R is desirable but not essential.
  • Understanding of digital marketing metrics reach, frequency, impressions, CTR and loyalty program analytics.
  • Ability to explain complex data to both technical and non-technical stakeholders.
Benefits

We offer a supportive and flexible work environment. We are a FlexReady accredited workplace.

Enjoy a fifth week of annual leave every year after your first year.

Benefit from two well-being days and one volunteer day annually.

An abundance of learning, development, and career growth opportunities.

Twelve weeks of paid parental leave for primary carers.

Proudly recognized for LGBTQ Inclusion.

Awarded for initiatives on gender equity.

Accredited by Mental Health Australia.

Incredible value discounts and perks through our employee app.

About Us

We strive to provide an exceptional experience for our employees and customers alike.