Digital Experience Specialist

2 months ago


Rhodes, Australia Zoetis Full time

Are you a digital marketer looking for your next challenge?

Do you enjoy creating successful end-to-end digital user experiences?

Do have a passion for animals and want to work for the global leader in animal health?

The Digital Experience Specialist-ANZ is a high-profile role that is responsible for optimising digital journeys & user experiences across multiple channels and our market leading brands.

**ABOUT THE ROLE**

The purpose of this role will be to support our sales, marketing, and other teams with effective digital journeys across a wide range of customers; determining their needs and translating these into optimised digital journeys. This role will aid in improving customer interaction and experience by creating more cohesive end to end digital campaigns.

**Primary Responsibilities**
- Translating business, marketing and sales enablement strategies into engaging and interactive digital user journeys across multiple channels.
- Own and develop, in conjunction with global teams, the ANZ digital user journey and associated strategies.
- Planning and managing user journeys across multiple platforms and mediums to ensure consistent, optimised digital user journeys that result in a great user experience.
- Ensure compliance to all relevant policies and guidelines.
- Create, develop, and implement all digital platform channel plans consistent with the key objectives
- Provide insights and recommendations based on reporting and data
- Review trends and technologies that will keep Zoetis as the industry leader in digital marketing

**ABOUT YOU**

**Required skills**
- Experience in architecting digital journeys and optimising user experiences
- Hands on experience working and building within various digital platforms, including Salesforce, Marketing Cloud and Content management systems
- Thorough knowledge of the marketing process, frameworks and tools, theoretically and operationally
- Deep understanding of the digital landscape and how it can be integrated within the business to help deliver on overarching objectives
- Ability to influence key stakeholders at all levels and functions through the local and global business including liaising with global teams
- Able to shift between strategic to highly tactical and implementation mindset
- Ability to develop commercial offerings that are delivered through digital channels so they are well adopted by target customers
- Problem solving attitude

**You must have existing rights to work in Australia to be considered for this role.**

**NO AGENCIES


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