Copywriter & Content Manager

7 months ago


Richmond, Australia Brown Family Wine Group (BFWG) Full time

**Introduction**:
**About Us**: Brown Family Wine Group is one of Australia’s most loved and respected wine companies built on over 130 years’ experience in quality winemaking, market leading innovation and family values that are at the heart of everything we do as a business.

Our portfolio has grown over time to now include market leading wine brands such as: Devil's Corner from the East Coast of Tasmania, Tamar Ridge and Pirie from Tamar Valley Tasmania, Innocent Bystander from the Yarra Valley and of course Brown Brothers from Milawa Victoria the spiritual home of our business.

We are extremely proud to produce a brand portfolio of wines that boasts Australia’s #1 White Wine, Australia’s #1 Premium Prosecco, Australia’s #1 Pinot Noir along with being the #1 most powerful wine brand in Australian Market together with numerous award-winning wines across several varietals that consumers continue to love.

At Brown Family Wine Group, we are passionate about both our quality wines and our amazing people, and we remain committed to the core family values of our company being: Wellbeing, Respect, Innovation and Pride in What We Achieve Together. We are proud that our business has recently been certified as "A Great Place to Work" and remain committed to honouring this recognition throughout all aspects of the business.

**Description**:
**What’s involved**:
In this role you will be responsible for the development and execution of written and visual quality content for all Brown Family Wine Group Brands. This includes the communication of brand stories and development of assets to support Digital, Brand and eCommerce objectives in alignment with the company's mission, vision and values.

Every day will be different, but some of your role responsibilities include:
Development and execution of content strategies through the management, creation and curation of content for all digital channels, in line with business objectives.
Management of online Image Library and key contact for all image requests within the business.
Development and management of all content budgets, briefs and shoots.
Regular analysis and reporting of content effectiveness.
Participate proactively and professionally as a member of the Marketing team.

**Skills and Experiences**:
**What you’ll need to succeed**:
Degree of 5 years previous experience in one or more of the following - Marketing, Communications, Copywriting, Digital Marketing, Journalism.
Demonstrated expertise in copywriting and proofreading with the ability to create engaging and persuasive copy aimed at engaging target audiences by brand and encouraging conversion to purchase.
An understanding of SEO best practices to optimise content for search engines.
Knowledge in content development programs such as Photoshop, InDesign and Canva.
Ability to build strong relationships with both internal and external stakeholders.
Ability to meet deadlines and manage multiple projects efficiently.
Proactive, with a can-do attitude who works effectively both independently and within a team.
Current Driver's License.

If you were here with us in the last few months, you may have been a part of:

- Helping to launch or new eCommerce site and 5 x new Brand websites.
- Helping to launch our new Loyalty program.
- Attending and creating content at a range of trade dinners and consumer events - from winery festivals and Pinot Noir masterclasses to our dinner-series partnership with Club Sup.
- Writing copy for exciting new products, like our limited edition Prosecco and Moscato & Cienna 'Flavours.'
- Supporting our winery & guest services teams with behind-the-scenes content from events.
- Attending our annual sales & marketing conference.
- Attending our marketing team offsite.
- Managing and attending photoshoots for each of our brands.

What’s on Offer?

Work within one of Australia's leading wine companies.
A strong focus on upskilling, training and career development.
Fantastic company culture.
Be part of a passionate and dedicated team.
We are a Certified Great Place to Work.
Generous employee benefits including discounted wine products.
Workplace flexibility.


  • Freelance Copywriter

    7 months ago


    Richmond, Australia Racket Agency Full time

    Racket Agency We are seeking a freelance copywriter who can jump in and assist the current content team. You'll be able to put your creative mind to a wide variety of projects but more specifically content for clients in the architecture, finance and engineering space. We're making' a racket! Racket is a full-service marketing agency focused on helping...


  • Richmond, Australia Racket Agency Full time

    Racket Agency We are seeking a freelance copywriter who can jump in and assist the current copy and social media team. You'll be able to put your creative mind to a wide variety of projects, including; social posts, website copy, scriptwriting, blog writing, case studies, and more. We're making' a racket! Racket is a full-service marketing agency focused...

  • Mid-weight Copywriter

    3 months ago


    Richmond, Australia M&C Saatchi Group Full time

    Our brand is our people living our values. Our values are our yardstick. Of who we are and how we show up. For each other. For our clients. For the work. As one, uncommonly, helping each other out, walking in other worlds and running towards a problem. No matter which city we're based in, we're all in. Geography isn't a thing. Affinity is. No matter what...

  • Content Creator

    4 months ago


    Richmond, Australia Brown Family Wine Group (BFWG) Full time

    **Introduction**: **About Us**: Brown Family Wine Group is one of Australia's most loved and respected wine companies, built on over 130 years' experience in quality winemaking, market leading innovation and family values that are at the heart of everything we do as a business. Our portfolio has grown over time to now include market leading wine brands such...


  • Richmond, Australia Bluethumb Full time

    A picture may be a thousand words, but we've got plenty of those - we need words! Can you craft a short paragraph to excite? An article that captures the attention of a reader for longer than a TikTok? A 50-character ad that encapsulates everything we're about? We want you! **Why Bluethumb?**: Bluethumb is Australia's **largest online art marketplace**. We...

  • Marketing Manager

    6 months ago


    Richmond, Australia ALH Group Full time

    **About Us** At Australian Leisure & Hospitality (ALH), we believe in bringing people together and connecting locals to their local pubs, enabling great experiences and positive, memorable moments. We are the largest hospitality provider in Australia, owning and operating venues in over 350 communities across Australia and focused on empowering our teams to...


  • Richmond, Australia North Richmond Community Health Full time

    _We are seeking a _**_digital communications_**_ all-rounder with excellent technical skills to develop and deliver communications that lead to positive changes in our community and inform and engage our audiences. You will have proven experience in all facets of digital communications including but not limited to copywriting, editing, website management and...

  • Social Media Manager

    7 months ago


    Richmond, Australia Brown Family Wine Group (BFWG) Full time

    **Introduction**: **About Us**: Brown Family Wine Group is one of Australia’s most loved and respected wine companies built on over 130 years’ experience in quality winemaking, market leading innovation and family values that are at the heart of everything we do as a business. Our portfolio has grown over time to now include market leading wine brands...

  • Editorial Content Lead

    3 months ago


    Richmond, Australia Dan Murphy's Full time

    **Company Description** Discover your next career adventure with Dans** With over 260 stores and 6500+ team members we’re on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you’re someone with a passion for drinks and a thirst for knowledge, there’s always something ahead for you here. - **...

  • Editorial Content Lead

    3 months ago


    Richmond, Australia Dan Murphy's Full time

    Company Description **Discover your next career adventure with Dans** With over 260 stores and 6500+ team members we’re on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you’re someone with a passion for drinks and a thirst for knowledge, there’s always something ahead for you here. **Job...

  • Art Director

    4 months ago


    Richmond, Australia Vista Full time

    **Art Director - Organic Growth**: **Vista has made the 2024 AFR Top 10 Best Places to Work for the 3rd year in a row!** **Location**: Melbourne/Remote First **Department**: Creative **Team/Org**: Organic Growth **Status**: Full-time **About Organic Growth**: The VistaPrint Organic Growth team specializes in the development and distribution of...

  • SEO Content Writer

    7 months ago


    Richmond, Australia Supple Full time

    **Supple Digital is on the hunt for its newest SEO Content Writer to join and lead a team of like-minded creatives and results-driven marketing specialists.** SEO-friendly content has become an integral component of Supple’s SEO strategies, which is why Supple Digital’s clients receive some of the best results in the industry. Due to this increase in...


  • Richmond, Australia Dukes Coffee Roasters Full time

    Dukes Coffee Roasters Digital Market and Social Media coordinator for one of Australia's top specialty and sustainable coffee companies. Dukes Coffee Roasters is one of Australia's premiere coffee brands, specializing in sourcing, roasting and brewing the very best organic, sustainable coffees in the world with unmatched precision and craftsmanship. We...


  • Richmond, Australia avails Social Full time

    avails Social Want to make TikToks, and Instagram content and get paid for it? We know... It's a pretty sweet gig! We're on the hunt for passionate and experienced social content creators ready to help businesses stay at the forefront of social trends. We are looking for experienced social content creators or user-generated content creators. We offer...


  • Richmond, Australia Digital Branding Full time

    **Digital Branding is searching for a mid-level videographer and content creator for a position with great potential for growth - if you display the right work ethic and talent.** **We are a team of storytellers, helping brands come to life. We also get sh*t done!** **Applicants must be based in Melbourne.** **You will be required to travel in short...


  • Richmond, Australia easykind Full time

    At easykind, we are leading the way in alternative treatment by offering compassionate and innovative solutions in patient care. As one of Australia’s fastest-growing startups, we are a young, goal-driven team with a mission to provide 5-star service while delivering the most cost-effective, high-quality alternative treatment in Australia. We're not your...


  • Richmond, Australia Amble Full time

    Amble is an Australian outdoors brand creating sustainable apparel that encourages women to get outdoors, no matter what adventure looks like. Our community loves hiking, bike packing, climbing, camping, trail running and travelling, and we love to see all adventures, whether they're big or small. We’re seeking an experienced and enthusiastic Marketing &...


  • Richmond, Australia Grill'd Full time

    **About Grill’d** We’re in the business of good burgers that do good - for people and the planet. And it takes a lot of good people to make it happen. From our local suppliers to our restaurant teams, everyone plays a vital role in helping us create a better future, one delicious burger at a time. From sustainability initiatives in our restaurants to...

  • Ecommerce Coordinator

    6 months ago


    Richmond, Australia Accent Group Full time

    Hype DC is Accent Group's premium, limited and exclusive sneaker retailer. With almost 25 years as one of Australia’s leading premium sneaker destinations, Hype DC continues to deliver a curated world class assortment of sneakers to our customers. Here at Hype DC, we are obsessed and committed to our people, our team and our customers are at the heart of...


  • Richmond, Australia Make-A-Wish Full time

    **Help grant wishes to critically ill children across Australia** - Join an amazing team of passionate and driven people who make wishes happen - Opportunity to learn and develop experience as part of a fast-moving marketing team for a trusted brand - Flexible work arrangements available Make-A-Wish is one of Australia's most trusted charities, creating...