Social Media Manager

6 months ago

Richmond, Australia Brown Family Wine Group (BFWG) Full time

**Introduction**:
**About Us**: Brown Family Wine Group is one of Australia’s most loved and respected wine companies built on over 130 years’ experience in quality winemaking, market leading innovation and family values that are at the heart of everything we do as a business.

Our portfolio has grown over time to now include market leading wine brands such as: Devil's Corner from the East Coast of Tasmania, Tamar Ridge and Pirie from Tamar Valley Tasmania, Innocent Bystander from the Yarra Valley and of course Brown Brothers from Milawa Victoria the spiritual home of our business.

We are extremely proud to produce a brand portfolio of wines that boasts Australia’s #1 White Wine, Australia’s #1 Premium Prosecco and Australia’s #1 Pinot Noir together with numerous award-winning wines across several varietals that consumers continue to love.

At Brown Family Wine Group, we are passionate about both our quality wines and our amazing people, and we remain committed to the core family values of our company being: Wellbeing, Respect, Innovation and Pride in What We Achieve Together. We are proud that our business has recent been certifies as "A Great Place to Work" and remain committed to honouring this recognition throughout all aspects of the business.

**Description**:
**What’s involved**:
This role is a 12-month parental leave cover contract position. You will be responsible for continuing with the development, implementation and management of our social media marketing strategies, paid media and community management across the entire Brown Family Wine Group portfolio of brands. You'll be helping to shape our online presence by crafting unique and engaging content, while boosting engagement across new and existing audiences.

Every day will be different, but some of your role responsibilities are:
Develop, implement and manage comprehensive social media marketing strategies.
Work closely with internal teams and external agencies to support large-scale digital brand campaign activity & manage small ad-hoc campaigns, product launches and always-on content.
Create, schedule and monitor engaging and unique organic content across brand social media platforms.
In collaboration with Sire Managers, develop and execute social media strategies, paid digital advertising, promotion for local area events and monitor online communities for the Cellar Doors.
Manage, engage with and foster our online communities for all brands across a number of social media platforms, responding to comments, messages and inquiries.
Analyse and report on the performance and effectiveness of campaigns, competitor and brand sentiment, making recommendations for continuous improvement.
Work in conjunction with Copywriter & Content Manager to create and manage the content calendars and ensure content aligns to overarching brand and content pillars.
Work closely with our Global PR & Communications Manager and agencies to manage influencer activity.
Identify and develop an understanding of emerging social trends, new social channels and related digital platforms to drive strategic decision for each brand.

**Skills and Experiences**:
**What you’ll need to succeed**:
Experience in Social Media strategy development and implementation.
Strong expertise and practical knowledge in ad creation, optimisation and best practices on advertising mediums including Facebook/Instagram Ads Manager and Google Ads Manager.
Exceptional copywriting skills with a proven ability to craft engaging and relatable narratives that go beyond simply promoting our products.
Ability to create unique and engaging content in multiple formats for social platforms including Instagram Stories and Reels.
Creative mindset with a strong eye for aesthetics, design and attention to detail.
Analysis of social media metrics, gaining insight to drive change.
Proven ability to grow leads and increase quality engagement in social platforms.
Strong analytical skills and data-driven decision-making abilities.
Deep understanding of all social media platforms and the respective approaches to each.
Experience using social media monitoring software and master of analytics tools including Facebook Insights, Google Analytics, Metricool.
Degree qualified, or 4 years proven experience as a Social Media Manager or in one or more of the following disciplines - Digital Marketing, Communications, Branding.

If you were here with us in the last couple of months, you may have been a part of:
Attending our annual Sales & Marketing conference.
Helping to launch our Digital Transformation project.
Attending the Spring Wine & Food Festival at Brown Brothers Winery, Milawa.
Traveling to interstate to attend brand Events.
Behind the scenes of multiple brand shoots.

What’s on Offer?

Work within one of Australia's leading wine companies.
A strong focus on upskilling, training and career development.
Fantastic company culture.
Be part of a passionate and dedicated team.
We are a Certified Great Pl

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