Content Creator

**Introduction**:
**About Us**: Brown Family Wine Group is one of Australia's most loved and respected wine companies, built on over 130 years' experience in quality winemaking, market leading innovation and family values that are at the heart of everything we do as a business.
Our portfolio has grown over time to now include market leading wine brands such as: Devil's Corner from the East Coast of Tasmania, Tamar Ridge, and Pirie from Tamar Valley Tasmania, Innocent Bystander from the Yarra Valley and of course Brown Brothers from Milawa Victoria, the spiritual home of our business.
We are extremely proud to produce a brand portfolio of wines that boasts Australia's #1 White Wine, Australia's #1 Prosecco, Australia's #1 Pinot Noir along with being the #1 most powerful wine brand in the Australian market together with numerous award-winning wines across several varietals that consumers continue to love.
At Brown Family Wine Group, we are passionate about both our quality wines and our amazing people, and we remain committed to the core family values of our company being: Wellbeing, Respect, Innovation and Pride in What We Achieve Together. We are proud that our business continues to be certified as "A Great Place to Work" and remain committed to honouring this recognition throughout all aspects of the business.
**Description**:
**What's involved**:
In this role you will be responsible for the development and management of high-quality, visually engaging content with a strong focus on video editing and motion graphics across our portfolio of brands. This includes creating and delivering dynamic content to effectively communicate brand stories across multiple digital platforms, including e-commerce communications (eDMs), websites and social media.
You'll be helping us to inspire the love of wine for generations to come, but some of your main role responsibilities include:
Development and execution of content strategies in line with business objectives.
Craft channel-specific content, weaving storytelling into engaging videos and imagery.
Be the custodian of the online Image Library and key contact for all image requests within the business.
Development and management of all content budgets, briefs and shoots.
Regular analysis and reporting of content effectiveness.
Participate proactively and professionally as a member of the Marketing team.
**Skills and Experiences**:
**What you'll need to succeed**:
Degree or 5 years previous experience in one or more of the following - Marketing, Communications, Copywriting, Digital Marketing, Content Development, Design.
Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools (e.g Canva).
Ability to create engaging graphics, infographics and video content.
Demonstrated strong expertise in copywriting and proofreading.
Ability to create compelling visual narratives that complement written content and resonate with the target audience.
Understanding of SEO best practices and experience in optimising content for search engines.
Excellent collaboration skills, able to work effectively with designers, marketers, and other team members.
Clear and effective communication skills.
Continuously enhance design skills by staying updated on the latest tools and techniques.
Proactive, with a can-do attitude who works effectively both independently and within a team.
Current drivers license.
If you were here with us in the last few months, you may have been a part of:
Managing and attending photoshoots for each of our brands (including our recent launch of exciting new Brown Brothers Moscato flavours).
Capturing content at our amazing brand homes in Milawa, Healesville and Tasmania.
Development of web content to support the launch of our new Spritz range.
Winemaker interviews for the Halliday Wine Companion.
What's on Offer?
Work within one of Australia's leading wine companies.
A strong focus on upskilling, training and career development.
Fantastic company culture.
Be part of a passionate and dedicated team.
We are a certified Great Place To Work (Also named as one of the Top 100 Best Places to Work in Australia)
Generous employee benefits including discounted wine products.
Workplace flexibility.