Marketing Manager

7 days ago

Richmond, Australia ALH Group Full time

**About Us**
At Australian Leisure & Hospitality (ALH), we believe in bringing people together and connecting locals to their local pubs, enabling great experiences and positive, memorable moments. We are the largest hospitality provider in Australia, owning and operating venues in over 350 communities across Australia and focused on empowering our teams to bring every pub's story to life meaningfully for the locals.

As part of Endeavour Group, we are united behind a common purpose of ‘Creating a more sociable future together’, we are a 28,000+ strong team with more than 1600 stores and 350+ hotels nationally, including leading brands such as Dan Murphy’s, BWS and ALH.

Endeavour Group was created in 2020 through the restructure and merger of the Woolworths Group drinks and hospitality businesses. With a strong track record of growth, combined these businesses form the leading customer franchise in drinks and hospitality in Australia. Endeavour Group has separated from Woolworths during the calendar year 2021 and is well-positioned as an ASX Top 50 Company.

Join the team at an exciting time in their evolution

We’re big, but part of something much bigger. ALH is one of a number of brilliant hospitality businesses like Dan Murphy’s, BWS, and Pinnacle Drinks within the Endeavour Group. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about having a good time - creating a safe, inclusive and fun place to rock up to. We’re all about creating a more sociable future - for our customers and each other.
- **12 Month parental leave opportunity.**:

- **A unique opportunity within Australia’s largest hospitality business**

As the **Marketing Manager - Content & Social**, your finger is on the pulse, you’re a step ahead in understanding the ever-changing world of social media and you have high attention to detail and creative flair. In this role you will plan and implement content end to end across all digital touch points, to help Australians discover their local pub.

You’ll play a key role in driving our content marketing strategy forward by operationalising social media, content planning and production. You recognise the importance of storytelling and the role a pub plays in its local community, and you will be a critical driver of setting up our ecosystem to best support this.

Sound good? Read on:
Here’s a snapshot of the **Marketing Manager - Content & Social** responsibilities:

- Develop and execute the ALH content strategy, particularly as it pertains to Discovery Brands, to drive engagement, reach, traffic and growth.
- Develop and implement ALH’s social media strategy, to improve efficiency and workflows for social media management, content production and media spend.
- Oversee the development of ‘Live At Your Local’ and ‘Nightcap Hotels’ content strategies to achieve business targets, remain on-trend and ‘on-brand’.
- Lead and inspire your team (3 direct reports) by role modeling ALH Ways of Working and Values.
- Identify digital and cultural trends and insights to evaluate end-to-end customer experience for all marketing campaigns.
- Collaborate with Brand and Operations Marketing teams to support key brand campaign initiatives and the local pub content strategy and channel utilisation.
- Manage team weekly and monthly reporting to MLT on trends in content, social media and performance of our digital content.
- Manage the Digital Paid Media budget and forecasting, as it pertains to ‘always on’ advertising.

Now let’s talk about you:

- Experience working in content marketing, social media strategy and execution (5+ years).
- Degree Qualified in Marketing, or a related field.
- A strong digital marketing skill set, with experience in content management, social media, digital advertising and online marketing.
- Proven experience & ability to lead, develop and inspire a team.
- Proven ability to develop strategy.
- An ability to be ‘hands on’, you are curious about the why and focused on outcomes.
- Strong attention to detail and creative copywriting skills.
- Ability to work autonomously with little direction and deal with ambiguity.
- Working cross functionally with strong stakeholder management skills are key to success in this role.
- Experience using Sprinklr, or similar products, desirable.

**The benefits are good too**
- We offer flexible working in every sense
- An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
- Monthly meeting-free days
- Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing.
- Endeavour Group is full of opportunities - use our dedicated learning and

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