Social Media Specialist

3 months ago

Melbourne, Australia AllKinds Full time

Supportive team culture and environment
- Up to 40% off the Allkinds product range
- Opportunity to work for a uniquely Australian Retail Group with a global vision.

We're looking for a highly creative Social Media Specialist & Content Creator to help us grow our brand's reach, engagement, and following across key platforms.

If you're passionate about social media, love creating engaging content, and have a flair for community-building, this is the role for you

**THE ROLE**:

- Develop and execute the Allkinds social media strategy to increase reach, followers, and engagement.
- Manage all social platforms, fostering a thriving and engaged community.
- Create weekly content plans for TikTok, Instagram, and YouTube.
- Schedule, post, and write engaging captions for all content across social channels.
- Plan and execute user-generated content shoots.
- Collaborate with Allkinds staff in Support Office and Retail to produce authentic social media content.
- Manage our creator program and edit UGC content to support paid social campaigns.
- Stay on top of the latest TikTok and emerging social trends, providing regular trend reports and proposing creative ideas.
- Attend events and activations to capture real-time content.
- Analyse content performance and report back on key insights.
- Work closely with the design team to ensure social creatives are completed on time for sign-off.
- Respond to campaign briefs with innovative and engaging social media plans.
- On-site role 5-days per week, based in our St Kilda Road offices.

**THE IDEAL CANDIDATE**:

- 2+ years' experience in a social media role, ideally within retail or consumer brands.
- Proven experience managing and growing a brand's social media presence, including TikTok.
- Hands-on experience in content creation, including shooting and editing content on your phone.
- A tertiary qualification in Marketing or a related discipline (preferred).
- A portfolio showcasing your skills in social content creation.
- Highly creative and agile, with the ability to quickly jump on trends.
- Strong attention to detail and an eye for design.
- Comfortable being on camera, recording voiceovers, and directing talent.
- Must hold a valid working with children check

**ALL KINDS OF AWESOMENESS FOR OUR TEAM**:

- Up to 40% off the Allkinds product range
- Generous discounts across all Brandbank Group brands, including Seed Heritage, Unison, Commonry, kikki.K & FINE-DAY.
- Supportive team culture and environment
- Opportunity to work for a uniquely Australian Retail Group with a global vision.
- Employee Referral Program - be rewarded for referring great new people to our team
- Health and Wellness initiatives with access to Employee Assistance Program

If you're a passionate social media expert who thrives in a fast-paced environment and has a natural talent for creating engaging, on-trend content, we'd love to hear from you

AllKinds is a world of self-care and self-expression, just for kids and teens. Here, they’ll find and try their new favourite gentle but effective daily essentials—everything from skincare, suncare, body and hair care, plus everything the need to make self-care fun.

We’re committed to building a more confident, inclusive world for kids to grow up in and we are hiring for people who want to play a part in that—if that’s you, we want you to apply.

**ABOUT BRANDBANK GROUP**:
Brandbank was founded on bold creative thinking. We exist to ensure that the entire experience of a brand is brilliantly designed and beautifully connected, and the customer is at the heart of everything we do. Our growing business is built on a house of carefully curated brands, each chosen for a specific reason to deliver rich connections to our customers. Brandbank Group consists of Seed Heritage, Unison, allkinds, Commonry, kikki.K & FINE-DAY.

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