Digital Content Creator

3 days ago


Melbourne, Victoria, Australia Australian Broadcasting Corporation Full time
Job Description

The Australian Broadcasting Corporation (ABC) is seeking a highly skilled Digital Content Creator - Social Media Specialist to lead the ABC Melbourne social media strategy and increase its reach across digital platforms.

About the Role

This is an ongoing, full-time position located in Southbank, Melbourne. The successful candidate will have strong editorial skills, ability to produce accurate and concise content as part of a team, and expertise in using social media to identify and distribute compelling digital stories creatively.

Key Responsibilities
  • Edit, produce, and publish timely and engaging content for ABC News' social platforms.
  • Create high-quality content for social platforms to enhance audience understanding and deepen engagement.
  • Collaborate with newsroom colleagues to respond to breaking news and source user-generated content (UGC).
  • Contribute ideas for improving ABC's News presentation in social spaces, including new content formats.
  • Drive the social media strategy for ABC News (VIC) in collaboration with teams like Radio Melbourne.
Requirements
  • Tertiary journalism qualification or equivalent practical experience.
  • Expertise in using social media platforms to create compelling digital stories.
  • Deep understanding of user behaviours and social media platform dynamics.
  • Awareness of emerging media technologies and social media trends.
  • Passion for creating authentic content representing Australia's diverse communities.
  • Proven ability to build and maintain contacts across the Australian community.
What We Offer
  • A competitive salary package circa $81,000 - $99,000 per annum.
  • 15.4% ABC Nominated Superannuation Guarantee.
  • Paid parental, carer's and supporting partner leave.
  • Salary packaging.
About Us

The Australian Broadcasting Corporation is Australia's most trusted and diverse news organisation. We offer a collaborative, engaged and supportive workplace that provides opportunities for career development across regional and metropolitan Australia.



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