Social Media Specialist

6 months ago

Melbourne, Australia Seed Heritage Full time

Perm; Full Time Opportunity to work for an iconic Australian retailer
- Generous discounts across all Brandbank Brands
- Supportive team culture and environment

An exciting opportunity has been created for a Social Media Specialist to join our dynamic Marketing and Communications team at Seed Heritage.

Reporting to the Marketing & Communications Manager, this role contributes to Seed Heritage brand communication with a focus on Social Media and will work closely with the PR Specialist.

**THE ROLE**:

- Lead and manage global, multi-platform social media channels, multi-platform accounts.
- Manage and lead social media channels for the Asia market, including social media scheduling, copy and asset requirements.
- Curate and lead global social shopping experience and manage social commerce initiatives.
- Monitor social channels daily and report on performance metrics.
- Support social media budget management.
- Develop and manage social media campaign, including owning the development of all social briefs in order to curate high-quality, engaging content that resonates with the target audience and drives engagement.
- Manage and lead social community management, including overseeing the management of online communities, managing crisis responses, and fostering a strong sense of community.
- Support store opening activities with social media strategy.
- Support partnerships with social execution.

**THE REQUIREMENTS**:

- A relevant tertiary qualification or equivalent in marketing, communications, public relations, journalism, or a related field
- 3 or more years of social media experience including planning and managing content
- In-depth knowledge of social media platforms (such as Facebook, Instagram, LinkedIn, etc.) and their features, including understanding of algorithms, analytics, and best practices for content creation, engagement, and growth.
- Excellent written and verbal communication skills
- Proficiency in using social media analytics tools to track and analyse performance metrics, evaluate campaign effectiveness, and generate reports.
- Strong organisation skills and attention to detail
- Multi-tasking and time-management skills, with the ability to prioritise tasks.
- Open to working 5 days on-site in our St Kilda office

**WHY JOIN THE SEED HERITAGE TEAM?**
- Up to 50% off new season Seed Heritage product
- Generous discounts across all Brandbank Brands
- Supportive team culture and environment
- Opportunity to work for an iconic Australian retailer
- Employee Referral Program - be rewarded for referring great new people to our team
- Seed Heritage seeks to provide an unparalleled shopping experience and brand aesthetic, comprising of beautifully designed apparel, accessories and footwear for women, men, teen, child and baby._
- We now reach a global audience, boasting more than 280 stores in destinations including New Zealand, Hong Kong and Singapore._
- If you would value working for a highly respected brand, and are passionate about growing your career, then we would love to hear from you. Don't miss your chance to join our success story APPLY NOW_
- Click the link below to explore more _

**ABOUT BRANDBANK GROUP**:
Brandbank was founded on bold creative thinking. We exist to ensure that the entire experience of a brand is brilliantly designed and beautifully connected, and the customer is at the heart of everything we do. Our growing business is built on a house of carefully curated brands, each chosen for a specific reason to deliver rich connections to our customers. Brandbank Group consists of Seed Heritage, French Connection, Allkinds, Commonry, kikki.K & Fine-Day.

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