Brand & Strategy Lead

5 months ago

Macquarie Park, Australia Metcash Full time

**Join Our Team as a Brand and Strategy Lead - Shaping Futures, Building Brands**

Do you have a passion for transforming brands into household names? Do you have a knack for strategic thinking and an insatiable curiosity about what makes shoppers tick? If so, we want you to be our next Brand and Strategy Lead

**About Us**

Metcash (ASX: MTS) is Australia’s leading wholesale distribution and marketing company with sales of over $18 billion in FY23.

We believe that it is absolutely vital to Australia that there is a sustainable, independent, family-owned business sector. Independent retailers support their local communities. We help them to be the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support across our food, liquor and hardware pillars.

**What You’ll do**

As the Brand and Strategy Lead, you will be the architect of our brand's destiny, entrusted with the mission of building and elevating our brand equity while steering its growth. Collaborating closely with the dynamic Insights, Brand and Strategy team, you'll be at the forefront of crafting compelling brand narratives and developing marketing strategies that captivate our audience and drive conversion and loyalty.
- Fuel your immense curiosity about shoppers, leveraging data to uncover actionable insights that inform strategic guidance.
- Cultivate and enhance brand equity for all brands in our portfolio through robust CVPs and impactful brand identities.
- Grant approval for the execution of brand assets in stores, ensuring a consistent and compelling brand presence.
- Lead the creation of an annual marketing strategy aligned with company and brand goals, target audiences, and brand propositions.
- Foster long-term community and partnership strategies, nurturing mutually beneficial relationships.
- Fuel your immense curiosity about shoppers, leveraging data to uncover actionable insights that inform strategic guidance.

**What You’ll bring**
- Tertiary qualifications in Marketing or Business.
- 10+ years' experience in insights, brand management, and/or marketing.
- Preferably retail or FMCG marketing experience.
- Strategic Brand Management expertise.
- Proven success in building brand equity with distinctive CVPs and assets.
- Drive continuous improvement and innovations in marketing efficiency and effectiveness.

**What we can Offer you**
- Ongoing Learning and Development opportunities
- Corporate Benefits and discounts
- Health & Wellbeing program
- An extra week of annual leave as part of the 5th Week program
- We are BIG on flexible working

We’re all about celebrating success, and we’re proud to be a WGEA Employer of Choice for Gender Equality, an accredited FlexReady workplace and a Gold Standard Mental Health First Aid skilled workplace.

So, roll up your sleeves and bring your best self to work, and we’ll give you the support you need to develop a rewarding career and make your mark on the future of retail.

**MAKE YOUR MARK**

**#INSS**

**#LI-SS1

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