Digital Brand Manager

5 months ago

Macquarie Park, Australia Astellas Full time

At Astellas we are a progressive health partner, delivering value and outcomes where needed.

We pursue innovative science, focusing initially on the areas of greatest potential and then developing solutions where patient need is high, often in rare or under-served disease areas and in life-threatening or life-limiting diseases and conditions.

We work directly with patients, doctors and health care professionals on the front line to ensure patient and clinical needs are guiding our development activities at every stage.

Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.

We work closely with regulatory authorities and payers to find new ways to ensure access to new therapies. We deliver the latest insights and real-world evidence to inform the best decisions for patients and their caregivers, to ensure the medicines we develop continue to provide meaningful outcomes.

Beyond medicines, we support our stakeholder communities to drive initiatives that improve awareness, education, access and ultimately standards of care.

This is a newly created Digital Brand Manager position to join the existing Commercial team. Your role will focus primarily on enhancing Astellas’ ability to meet diverse customer and segment needs through the efficient development and delivery of content and materials aligned with the brand strategy and business objectives.

As a part of this established team, you will be working collaboratively to lead the company’s digital growth journey. Your role sits within the Oncology team, and you will be working with cutting-edge breakthroughs in medicine.

At Astellas you are empowered and supported with hybrid working options where you can work where you feel most comfortable and productive.
- Have responsibility over content development activities as part of the local Brand team in Marketing
- Manage the efficient utilization of content development budget balancing the need for net new creation against the adaptation and derivative creation and re-use of existing materials or assets
- Be responsible for analyzing content effectiveness based on available performance and engagement data to generate insights and enable data-driven decision making that optimizes ongoing campaigns and future content creation
- Accountable for compliant execution and continuous optimization of internal processes around content planning, content creation, content production, MLR review and approval, and content distribution
- Analyze content effectiveness based on available performance and engagement data to generate insights and enable data-driven decision making that optimizes ongoing campaigns and future content creation.
- Be the point of contact for the Omnichannel Content Factory and MXM to ensure quality, operational efficiency, and timely delivery of compelling content
- Extensive experience working in content creation, copy writing and content localistaion
- Demonstrated extensive experience in Digital content
- Experienced in Pharma Branding
- Pharmaceutical background
- Experience in pharma brand team and content creation, and/or brand marketing including digital strategy, digital marketing, and other multi-channel and content delivery roles
- Previous Omnichannel content experience
- Pharmaceutical industry experience
- Patient engagement experience
- Preferred Bachelor’s degree in Science, Pharmaceuticals or equivalent
- This is a permanent, full-time position
- This position is based at our head office, Macquarie Park, Sydney Australia
- We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law._

**Job Types**: Full-time, Permanent

Work Location: Hybrid remote in Macquarie Park, NSW 2113

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