Acquisition Strategy Manager
4 months ago
**Work type**: Permanent Full time
**Location**: NSW- Sydney CBD
- **You’ll be encouraged to experiment and find out where you excel**:
- **Be part of a highly engaged team committed to diversity and flexibility**:
- **14-month fixed-term opportunity to join Citi Consumer**
**It’s more than a career at NAB. It’s about more opportunity, more moments to make a difference and more focus on you.**
Your job is just one part of your life. When you bring your ideas, energy, and hunger for growth to us, you’ll be recognised and rewarded for your contribution in return. You’ll have our support to excel for our customers, deliver positive change for our communities and grow your career.
We currently have a 14-month fixed-term opportunity for a manager to join our Partner Acquisition Strategy team within our Citibank division. You will develop and implement strategies and campaigns to maximise the acquisition of profitable new to bank (NTB) credit cards customers for our white label partners - Kogan and Virgin Money. You will work in a fast paced, agile environment and be responsible for the acquisition strategy, campaign execution and partner relationship to help achieve our yearly targets.
**Key responsibilities will include**:
- Achieve new to bank account targets utilising all Marketing channels.
- Work with Banking Partners as the key contact point for Partnership Acquisition Marketing - lead the day-to-day management of the marketing strategy and implementation.
- Develop yearly marketing plans and ongoing campaign strategies in conjunction with the Partner. Monitor results, seek continuous CPA improvement and channel optimisation.
- Monitor key acquisition metrics (approval rates, daily volumes, cancellation rates by channel) and influences improvements as required.
- Work with the broader Partnership team (Commercial and Product, Sales and Distribution) to achieve the best outcomes for the Partners and for NAB - fosters a team relationship with shared goals.
- Work with Database Marketing and Analytics to develop Acquisition strategies for pricing, special offers, and product mix.
- Be the point person at NAB for the partner Marketing Acquisition activity, driving the strategic direction of all initiatives and managing the campaign pipeline.
- Providing reporting and insights on Partner Card Acquisition including, but not limited to, campaign calendars, marketing metrics, budgets and contribution to the monthly Business Review and quarterly/half yearly/annual reviews.
- Develop and implement marketing activity by leveraging processes and controls to mitigate risks. Partner Marketing Checklists, Activity Briefs, Communications Approvals, Maker/Checker Process etc.
- Understand credit and risk policies to identify opportunities pertaining to credit policy.
**What you will bring**:
- End-to-end management of the marketing and marketing related operational activity, to support and build our cards acquisition marketing strategies, including offer development and marketing campaigns (eDMs, POS activity, branch collateral, OBTM/IBTM and mortgage cross-sell activity).
- Experience in Partner Management
- develop and use collaborative relationships to facilitate the accomplishment of business goals
- Monitor key acquisition metrics (approval rates, daily volumes, cancellation rates by channel) and influences improvements as required.
- Effective analysis and decision making - identify and understand issues, problems and opportunities and develop appropriate solutions.
- Bachelor’s degree in marketing or related discipline.
- Substantial experience in Marketing with experience in credit cards preferred.
- Experience in partner management would be highly regarded.
**A diverse and inclusive workplace works better for everyone.**
At NAB, we’re intent on building a culture we can all be proud of. One based on trust and respect. An uplifting environment where every single one of us feels appreciated and empowered to be our true, authentic selves. A diverse and inclusive workplace where our differences are celebrated, and our contributions are valued. It’s a huge part of what makes NAB such a special place to be.
**More focus on you**
We’re committed to delivering a positive experience for our colleagues and a workplace you can be proud of. We support our colleagues to balance their careers and personal life through flexible working arrangements such as hybrid working and job sharing and competitive financial and lifestyle benefits. We invest in our colleagues through world class development programs (Distinctive Leadership and Career Qualified in Banking), and empower you to learn, grow and pursue exciting career opportunities.
**Join NAB**
If you think this role is the right fit for you, we invite you to apply. If you require any reasonable adjustments to the recruitment process or the role, please let the recruitment consultant know.
**Please note unsolicited CVs from agencies will not be
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