Social Acquisition Manager

5 months ago

Sydney, Australia StoneX Group Full time

Overview:
**Responsibilities**:

- Plan and execute comprehensive social acquisition strategies for X, YouTube, TikTok, WhatsApp, Instagram, LINE etc.
- Analyze and identify target audiences, market trends, and competitor activities to optimize acquisition campaigns.
- Collaborate with cross-functional teams to create compelling and engaging social media content that aligns with acquisition goals.
- Utilize data and analytics to track and measure the performance of social acquisition campaigns/daily operation, providing insights and recommendations for improvement.
- Stay competitive in his/her acquisition efforts by staying on top of industry trends, new tech, and emerging social media platforms.
- Manage and optimize social media advertising budgets to maximize ROI and achieve acquisition targets.
- Foster relationships with influencers / media to enhance brand visibility and drive acquisition.
- Stay informed about platform-specific advertising guidelines and ensure compliance in all social media campaigns.
- Collaborate with the commercial team to integrate social acquisition efforts with overall business strategies.
- Regularly report on KPIs and provide actionable insights to drive continuous improvement.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related industry.
- Proven at least 2 years experience in social media acquisition, with a focus on platforms such as X, YouTube, TikTok, WhatsApp, and Instagram.
- In-depth understanding of social media algorithms, trends, and best practices.
- Strong analytical skills with the ability to interpret data and trends to drive decision-making.
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
- Billigual writing and Speaking in Chinese/ English or Japanese/English
- Creative thinking and problem-solving skills to develop innovative acquisition strategies.
- Familiarity with influencer marketing
- Proficiency in social media management tools, analytics platforms, and advertising platforms.

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