Marketing & Social Executive

4 weeks ago

Sydney, Australia Big Red Group Full time

Big Red Group is the leader in the experiences industry, connecting people with a diverse range of experiences worldwide. As we expand our footprint through partnership and products, we are building a state-of-the-art platform to empower our experience partners through technology.

This platform powers iconic marketplaces like RedBalloon, Adrenaline, Experience Oz, and Everything NZ and provides a comprehensive suite of software products and services designed to help experience operators grow their businesses. We are committed to encouraging people to choose ‘stories over stuff' and are on track to deliver an experience every second by 2030.

**We are The Experience Network.**

**About The Role**

We're on the search for an incredible Marketing Executive to deliver on ambitious plans across some of the biggest brands in the BRG portfolio. This role will be pivotal in delivering the Adrenaline & RedBalloon brand's marketing, campaign, partnership, and social activities.

We're looking for a process-driven and innovative marketer, with a love of best-in-class campaigns, and who wants to learn from the best in the industry. You will be confident working across projects and timelines, finding time to optimise, and influence better outcomes for our campaigns.

In this role, you will work with every team in the business. Supported by your Campaigns team, you will collaborate daily with our Brand, Social, Performance, Ecom, Creative & Digital Experience teams to deliver exceptional outcomes across brand, retail & social campaigns. It is suited to a curious, collaborative marketer, who can be part of a team that exists to “inspire and champion each other”.

**Key Responsibilities**

As BRG scales, change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

- Executing innovative marketing campaigns, coordinating cross-functional teams to ensure seamless campaign execution.
- Working closely with the marketing team to understand best practise in channels, and brief internal creative teams for all key Campaign assets, social media, PR, events and merchandise requirements.
- Liaising with media agency or media vendors to deliver approved creative on-time & on-spec.
- Collaborating with the Performance team to deliver full-funnel creative for digital & social channels, managed in-house. Feed insights from organic & previous campaigns to drive better performance for key assets.
- Supporting the delivery of organic and paid social media posts across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) by creating engaging content, scheduling posts, and interacting with the audience. Monitor trends, track metrics, and optimise social media efforts to increase reach and engagement.
- Developing and managing compelling and relevant content that resonates with our target audiences. This includes finding or creating captivating visuals, videos, and written content for both organic and paid social media campaigns.
- Fostering a sense of community and engagement among customer base by initiating and participating in conversations, responding to comments, and addressing customer inquiries in a timely and professional manner.
- Regularly analysing and reporting on key performance metrics for campaigns and marketing initiatives. Use data insights to refine strategies and improve overall results in partnership with the team.
- Staying updated on industry trends, competitor activities, and emerging technologies in the gifting and experiential marketing space

**Experience Required**
- A bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience in campaign execution, social media, content creation, and digital marketing.
- Strong understanding of branding principles and consumer behaviour.
- Excellent written and verbal communication skills.
- Proficiency in using social media management tools and analytics platforms.
- Creative mindset with the ability to generate unique and engaging ideas.
- Strong project management skills and the ability to multitask in a fast-paced environment.
- A passion for customer engagement and creating memorable experiences.
- Previous experience in the gifting industry or experiential marketing is a plus.

**Why Join Us?**

At Big Red Group, we're a high-growth, technology-led business that embraces innovation and change in a flexible, hybrid environment. Here, you'll join a passionate team dedicated to delivering exceptional experiences, and be part of a company recognised as an employer of choice in Australia.

**What Sets Us Apart**:

- **Community Focus**: Expect team days, co-design sessions, and learning opportunities. Our ESG commitment shapes everything we do, from responsible sourcing to sustainable office practices. Enjoy our Sydney office, located in th

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