Marketing Manager

3 months ago

Sydney, Australia AMP Full time

Marketing Manager

**10 Month Fixed Term Contract**

If you live in Australia or New Zealand, you've likely heard of AMP. But at a time when society is changing, we are too. We're now a nimbler business with new leadership and thinking.

For us, these are exciting times. There's a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into something even more positive and powerful for the future.

**Help people create their tomorrow, while you create yours**

We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we've been doing it for over 170 years.

If we do our job well, we genuinely add to the prosperity of our country and its people.

**How you'll make an impact**

The Marketing function in AMP Australia is critical in understanding our customers, their needs, and aspirations. This function is responsible for developing compelling solutions, offers and experiences for our customers.

The purpose of this role is to support delivery for achieving customer expansion, recognition and engagement targets for Personal Banking, Small Business Banking and Home Lending. This will be achieved by designing, executing, and optimising customer centric, multi-channel lifecycle programs and marketing campaigns to achieve expansion and recognition targets aligned with the Bank's vision to be a digital-first Bank.

You'll make an impact by:

- Working with the Senior Marketing Manager, support the creation of the customer marketing strategy for AMP Bank, across Personal Banking, Small Business Banking & Home Lending.
- Support the development of the overarching customer engagement, expansion and retention strategies and seamless implementation working collaboratively with the broader Marketing function and Bank stakeholder group.
- Design and manage customer lifecycle marketing programs, ensuring meaningful and relevant communication at all stages of the customer journey.
- Map and govern best-in-class customer journeys to deliver the optimal customer experience
- Develop and implement sophisticated campaign strategies and programs, leveraging advanced cell segmentation and design to create highly personalised and targeted offers. Ensure these programs deliver relevant and timely messages to enhance engagement, recognition and loyalty.
- Design programs leveraging full capabilities of Adobe Journey Optimiser (AJO) and collaborate with enablement teams to ensure they're fully briefed and equipped to execute effectively
- Lead the end-to-end development and execution of digital and direct campaigns with the broader Marketing team and key stakeholder engagement to ensure campaign and content delivery is on time and within budget
- Continuously monitor industry trends and emerging technologies to identify new customer expansion and retention opportunities
- Build effective partnerships with key Bank stakeholders to enable close collaboration and a deep understanding of the business and customers
- Ensure all marketing campaigns and activities are consistent with customer value propositions and advertising and creative guidelines.
- Support the timely and accurate tracking, analysis, reporting and optimisation of marketing performance, including Post Implementation Reviews (PIRs), ensuring learnings and insights are incorporated into future campaigns and activities. Provide regular performance updates to the business to demonstrate the achievement of business targets
- Collaborate with broader brand and marketing team, ensuring creative and messaging alignment, consistency, and compliance.
- Work with media and creative agency partners to deliver marketing activities that are engaging, effective and complement brand activities
- Support the management of marketing budget, including forecasting, invoicing, reconciliation and reporting

**What you will bring to the team**
- Previous 3+ years experience defining, implementing, and optimising digital marketing strategies across channels,
- Preferably Banking sector experience and specifically in Personal (incl lending) & Small-to-Medium Business Banking
- Preferred experience designing marketing programs delivered through Adobe suite
- Experience in delivering personal (incl lending) and small business lifecycle programs preferred
- Customer journey mapping experience required & service design experience ideal.
- Understanding of digital marketing trends and emerging technologies.

**You'll thrive here if...**

If you can adapt from BAU to the ambiguous with ease, you'll do well here. Change is never easy, so bring your commitment, grit and growth mindset.

Because we run lean, you'll be expected to jump in and deliver across a variety of areas. Meaning, you'll be closer to the action and executive decisions that influence where we

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