Marketing Manager

7 months ago

Sydney, Australia AMP Full time

Marketing Manager - Bank Growth

If you live in Australia or New Zealand, you've likely heard of AMP. But at a time when society is changing, we are too. We're now a nimbler business with new leadership and thinking.

For us, these are exciting times. There's a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into something even more positive and powerful for the future.

**Help people create their tomorrow, while you create yours**

We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we've been doing it for over 170 years.

If we do our job well, we genuinely add to the prosperity of our country and its people.

**How you'll make an impact**

The Marketing function in AMP is critical in understanding our customers, their needs and aspirations. This function is responsible for developing compelling solutions, offers and experiences for our customers. This role will support delivery for achieving customer growth and onboarding targets for Everyday Banking and Home Lending Direct/Digital. This will be achieved by designing, executing, and optimising multi-channel digital and direct marketing campaigns to acquire and onboard new to bank customers across each portfolio to achieve annual acquisition plans aligned with the Bank's vision to be a digital-first Bank. The role will span but is not limited to traditional and digital marketing and events.

You'll make an impact by:

- Working with the Senior Marketing Manager, Growth to contribute to the creation of the annual marketing activity plan in line with consumer, product, distribution and Group brand objectives and annual business targets.
- Ongoing analysis and reporting of performance will be a focus, in particular to uncover performance insights and learnings with robust data points that lead to ongoing continuous improvement. Fluency is required in utilising data and analytics to track campaign performance, optimise campaign performance and conversion in real time, and report on key performance indicators to stakeholders ensuring targets are achieved.
- As part of the overall customer acquisition and onboarding strategy, create, seek out and surface fresh ideas and opportunities to do things differently and test & learn - how can the acquisition and onboarding strategy deliver more fully onboarded customers with greater efficiency and productivity (time/cost).
- Build effective partnerships with key Bank stakeholders to enable close collaboration with Bank to develop a strong understanding of both Home Lending and Everyday Banking portfolios - market drivers, pricing strategy, target audience definitions, proposition and offer development and appropriate measures of success.
- Build effective partnerships across the broader Marketing function, including with agency partners, to ensure digital and direct campaigns are engaging, effective, complement brand activities and align with product launches, promotions, and key events.
- Working hand-in-glove with the Brand & Content team, develop and execute AMP Bank brand building campaigns, through the lens of proof point, creative and media plan development aligned to brand and business objectives.

**What you will bring to the team**
- Extensive experience in direct and digital Marketing, Communications or related disciplines with particular focus on:

- Strong understanding of the financial services industry and business environment.
- Strong analytical skills and the ability to use data to drive decision-making.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Experience working with product and technology teams to develop and optimise customer acquisition and onboarding experiences.
- A proven track record of successfully executing direct and digital marketing campaigns that drive business growth.
- A passion for staying up to date on the latest marketing trends and emerging technologies.
- A results-driven mindset with the ability to work under pressure and meet tight deadlines.
- Ability to operate strategically and implement tactically in a very hands-on environment.
- Hands-on communications skills for multi-channel environment.
- Regulatory and technical content.
- Marketing project management.
- Proven experience defining, implementing, and optimising digital marketing strategies across channels, preferably with experience in the Banking sector.
- Proven success driving commercial results, on time and on budget.
- Demonstrated ability managing and championing customer-centricity amongst other pressures.
- Demonstrated expertise with digital marketing best practice.

**You'll thrive here if...**

If you can adapt from BAU to the ambiguous with ease, you'll do well here. Change is never easy, so bri

  • Digital Marketing Strategy Manager

    3 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Strategy Manager to join our team at Online Marketing Gurus (OMG). This role offers an exciting opportunity to take your career to the next level and be part of Australia's largest independent digital marketing agency.Job DescriptionAs a Digital Marketing Strategy Manager, you will be...

  • Email Marketing Strategist

    4 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    We are seeking an experienced Email Marketing Strategist to spearhead our email marketing efforts. As the key figure in our marketing team, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns.This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales...

  • Digital Marketing Specialist

    7 days ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    This is an exciting opportunity to join Online Marketing Gurus as a Digital Marketing Specialist. With over three years of experience, our team is constantly adapting to the fast-evolving online landscape.We are looking for a talented individual to help us create unforgettable first impressions for inbound marketing qualified leads and outbound leads. As a...

  • Digital Marketing Strategist

    4 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    Transformative Role at Online Marketing GurusWe are seeking a seasoned Senior Paid Advertising Consultant to join our award-winning team at Online Marketing Gurus, Australia's largest independent digital marketing agency. With over 1,000 businesses thriving under our guidance since 2012, we specialise in SEO, PPC, and social advertising.This pivotal role...

  • Email Marketing Strategist

    4 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    At Online Marketing Gurus, we are proud to be Australia's largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. Our team of certified Growth Gurus specializes in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences.We prioritize collaboration and a...

  • Digital Marketing Strategist

    3 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    OverviewAt Online Marketing Gurus, we are a leading digital marketing agency dedicated to helping businesses thrive in the ever-changing online landscape. With a strong focus on SEO, PPC, and social advertising, we deliver data-driven strategies that drive real results.About the RoleWe are seeking an experienced Digital Marketing Strategist to join our team...

  • Senior Marketing Director

    1 month ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    About Online Marketing GurusAt OMG, we are proud to be Australia's largest independent digital marketing agency. We help over 1,000 businesses thrive since our establishment in 2012. With a team of 200+ certified Growth Gurus, we specialise in SEO, PPC, and social advertising. Our data-driven strategies transform online presences.We thrive on collaboration...

  • Chief Marketing Officer

    2 months ago

    Sydney, Australia Online Marketing Gurus Full time

    At OMG, we are proud to be Australia’s largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. With a team of 200+ certified Growth Gurus, we specialise in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences. Our commitment to research and...

  • Digital Marketing Strategist

    4 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    As a leading digital marketing agency in Australia, Online Marketing Gurus is seeking an experienced SEO Consultant to join our team. With a strong focus on innovation and employee development, we're committed to delivering exceptional results for our clients.About the RoleWe're looking for a highly skilled SEO Consultant with a minimum of 3 years of...

  • Digital Marketing Strategist

    1 month ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    Account Manager Role OverviewWe are seeking a highly skilled and experienced Account Manager to join our team at Online Marketing Gurus.About the JobThe successful candidate will be responsible for developing and maintaining strong relationships with clients, providing exceptional customer service, and driving business growth. This is an excellent...

  • Email Marketing Lead

    2 months ago

    Sydney, Australia Online Marketing Gurus Full time

    At OMG, we are proud to be Australia’s largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. With a team of 200+ certified Growth Gurus, we specialize in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences. Our commitment to research and...

  • Digital Marketing Strategist

    1 month ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    About the Role:We are seeking a highly skilled Paid Search Manager to join our team at Online Marketing Gurus. As a Paid Search Manager, you will be responsible for leading our Paid Search team and driving the growth of our clients' online presence.Key Responsibilities:Organize the workload for the Paid Search team members, ensuring quality in the work...

  • Email Marketing Campaign Strategist

    4 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    Email Marketing Lead - Unleash Your PotentialWe are seeking a highly skilled and experienced Email Marketing Lead to spearhead our email marketing strategies. As a key member of our team, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns.About the Role:Manage email databases and craft engaging newsletters to...

  • Digital Marketing Expert Lead

    4 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    Unlock Your Potential as a Digital Marketing ExpertWe are seeking an experienced Digital Marketing Expert to join our team at Online Marketing Gurus, Australia's largest and fastest-growing independent agency.As a seasoned professional in the field, you will be responsible for delivering high-impact SEO campaigns that drive real results for our clients. With...

  • Digital Marketing Strategist

    4 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    We are seeking a seasoned SEO professional to join our in-house marketing team at Online Marketing Gurus, Australia's largest independent digital marketing agency.The primary purpose of this role is to manage and execute given SEO operations, working closely with internal stakeholders and external agencies. A strong communicator with excellent written,...

  • Digital Marketing Specialist

    3 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    About the RoleThis is a Sales Development Representative role with one of the leading companies in Australia.As a Sales Development Representative, you will be responsible for creating unforgettable first impressions for inbound marketing qualified leads and outbound leads.Key Responsibilities:Creating an unforgettable first touch point for inbound marketing...

  • Email Marketing Lead

    2 months ago

    Sydney, Australia Online Marketing Gurus Full time

    Your innovative ideas and deep understanding of customer engagement will be instrumental in promoting our brand, delivering valuable updates to our customers, and ensuring strong customer relationships. Our team is dynamic and passionate about our work. We engage in daily collaboration, prioritising data-driven insights that yield tangible results, steering...

  • Digital Marketing Strategist

    4 weeks ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    At Online Marketing Gurus, we're on a mission to revolutionize the digital landscape. As a Digital Marketing Strategist, you'll be an integral part of our team, helping us achieve this goal.About the RoleWe're seeking an experienced SEO Consultant to join our growing team. With a strong focus on digital marketing, you'll be responsible for developing and...

  • Digital Marketing Professional

    1 month ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    We are currently looking for a talented Digital Marketing Professional to join our team in Sydney or Melbourne.The successful candidate will have the opportunity to work closely with our Account Management team to identify and execute client needs.As a key member of our team, you will be responsible for managing project deliverables, timelines and client...

  • Digital Marketing Strategist Leader

    1 month ago

    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    Job Description:We are seeking a highly skilled Digital Marketing Strategist Leader to join our team at Online Marketing Gurus. This is a fantastic opportunity for a motivated individual to take on a leadership role and contribute to the success of our clients.The successful candidate will have extensive experience in digital marketing, with a strong...