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Customer Engagement Marketing Manager

1 month ago

Sydney, Australia AMP Full time

Customer Engagement Marketing Manager

You know what's not OK? Feeling stuck in old, corporate ways. Outdated banking ways. And knotty processes that stop you from serving customers. You know there has to be a better way. You want to lead that better way. AMP Bank is that way...

If you could create the best digital bank in Australia, what would it look like? How would it make life easier? And what would you do to create a 6-star customer experience

We're wondering the same thing.

**We're building something new**

We're building the new AMP Bank: a fully digital bank with new products, delivered via a mobile app with killer features, to make banking easy for everyday Australians and small businesses. No paperwork. No red tape. No complicated processes or confusing financial chat. Just simple, smart banking; a tap away. The way banking should be.

We've got the tech. We've got the approach. We just need the team to help us take AMP Bank to market in early 2025 and make it the best digital banking experience Australia's ever seen.

**We need industry stirrer-uppers**

You know: non-conformers. Those who are compelled to do something different. Who care enough about the customer to ask the big questions no one else will. Who want to know what if. What if we tweaked this, or toggled that. You zig when everyone else zags, disagree without being disagreeable, and love the rush of starting something new.

**Specifically, a Customer Engagement Marketing Manager, not boxed in by job title**

You will be helping us to deliver this exciting new division. The purpose of this role is to support delivery for achieving customer expansion, recognition and engagement targets for Personal Banking, Small Business Banking and Home Lending.
- Support the creation of the customer marketing strategy for AMP Bank, across Personal Banking, Small Business Banking & Home Lending
- Support the development of the overarching customer engagement, expansion and retention strategies and seamless implementation working collaboratively with the broader Marketing function and Bank stakeholder group
- Design and manage customer lifecycle marketing programs, ensuring meaningful and relevant communication at all stages of the customer journey
- Develop and implement sophisticated campaign strategies and programs, leveraging advanced cell segmentation and design to create highly personalised and targeted offers. Ensure these programs deliver relevant and timely messages to enhance engagement, recognition and loyalty
- Design programs leveraging full capabilities of Adobe Journey Optimiser (AJO) and collaborate with enablement teams to ensure they're fully briefed and equipped to execute effectively

**What matters**
- Proven experience in defining, implementing, and optimising digital marketing strategies across channels
- preferably Banking sector experience and specifically in Personal (including lending), & Small-to-Medium Business Banking
- Preferred experience designing marketing programs delivered through Adobe suite (AEP/AJO)
- Customer journey mapping experience required & service design experience
- Starting with the customer in mind
- Being curious, always asking why, what and how

**What doesn't matter**

You don't have to be from the finance world, as long as you're tech-minded and obsessed with creating 6-star customer experiences.

**Imagine the lovechild of a fintech startup and a big four**

Agile and hands on meets established and fully resourced. That's kind of who AMP Bank is.

We're setting up a whole new, digital business, building solutions our customers have asked for, and shaping how that business runs. Only we're doing it with the backing of a tech platform that works (the same tech that fuelled Starling Bank's success in the UK) and the financial muscle of AMP's 170-year heritage.

**Take that. Add you. Shape who we become.**

Right now, we're taking the best of AMP's current culture, borrowing from successful neobank cultures and creating something entirely new. So, there are still a lot of unknowns.

But you'll be part of the original squad, setting the tone for who we become.

You'll help us build the new AMP Bank from scratch, and shape the culture the wider AMP business adopts. A lot of it will be trial and error and making mistakes, so you need to be comfortable with things not always going to plan. We are.

And we're 110% in this together. So, you won't go it alone, but you will be called to muck in and play your part. This is no place to hide. We want your ideas to be heard and celebrated. It's about moving fast, working together and being transparent in everything we do.

This is how we'll make AMP Bank happen.

**It's all of the fun, with none of the financial risk**

This is your greenlight to take a sledgehammer to traditional banking and build a meaningful digital business from scratch. One that's so simple, smart and savvy, people write songs about it. Only, instead of the sleepless nights and cashflow w