Creative Copywriter

2 months ago

Sydney, Australia AMP Full time

Creative Copywriter

If you live in Australia or New Zealand, you've likely heard of AMP. But at a time when society is changing, we are too. We're now a nimbler business with new leadership and thinking.

For us, these are exciting times. There's a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into something even more positive and powerful for the future.

**Help people create their tomorrow, while you create yours**

We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we've been doing it for over 170 years.

If we do our job well, we genuinely add to the prosperity of our country and its people.

**How you'll make an impact**

The Marketing team takes a strategic approach to marketing aligned to AMP's segment strategy and is responsible for the development and delivery of all marketing campaigns, collateral, customer engagement activity, data analysis, insights and digital.

As the Creative Copywriter you will problem solve through creativity. You will lead creative copywriting for our inhouse creative team within our Brand, Creative, Content & Social Media function. You can ideate, collaborate with designers or work solo to develop creative concepts aligned with the brand, customer and our tone of voice. You're a visionary wordsmith who loves language and the craft of advertising and who can succinctly demonstrate how ideas come to life. This role requires confidence in taking the lead in writing engaging short and long form copy across a breadth of channels. You understand the needs of the business for the customer. You're at home within a fast-paced internal team or agency environment. You're hungry to develop world-class ideas and bring them to life for our customers and members. You thrive on creativity, turning complex ideas into clear, persuasive messages that resonate.

You'll make an impact by:

- Ideating and crafting advertising and connected copy for external facing digital channels ensuring fit for channel and aligned with brand guidelines and meets business requirements relevant for AMP Enterprise, including our banking, super and wealth products.
- A keen understanding of brand strategy, customer value propositions and how to write based off insights and data
- Ability to write to brand guidelines and meet business requirements relevant for AMP Enterprise, including our banking, super and wealth products.
- Ability to interrogate the brief and problem solve to find a solution
- Ability to take complex and make it reassuringly clear and simple with copy that connects and makes impact
- Craft copy for integrated advertising campaigns for awareness, acquisition, content, social and customer lifecycle communications for digital and print ensuring best practice for each channel in line with brand TOV guidelines
- Challenge existing documents and identify opportunities to improve processes and maximise effectiveness, while also ensuring any process risks are mitigated with adequate controls

**What you will bring to the team**
- 5 years' experience as a creative copywriter with financial services experience either client side, agency side or in-house creative team
- Demonstrated skills in writing impactful advertising headlines
- Experience responding to briefs with fresh ideas, compellingly articulated
- Background working across digital, social, video content with an understanding of print
- Be able to work autonomously to ensure communications are delivered on time and run through the appropriate due diligence and approval process.
- Exceptional verbal and written communication skills with influential presentation skills.
- Understanding of agile methodology is required
- Figma and Adobe Creative Cloud

**You'll thrive here if...**

If you can adapt from BAU to the ambiguous with ease, you'll do well here. Change is never easy, so bring your commitment, grit and growth mindset.

Because we run lean, you'll be expected to jump in and deliver across a variety of areas. Meaning, you'll be closer to the action and executive decisions that influence where we go next.

If you're someone that can hold their own, you'll find AMP quite liberating.

**Why we think you'll love working at AMP**

Doing what we've always done is not an option, so your clever ideas will get airtime here. You'll be encouraged to speak up and try new things. If they don't work, we move on - better for it.

We know there's no one way of doing things. So, you won't have to sacrifice who you are or how you work to fit in here. We're inclusive and flexible in many of the ways you'd expect. And in some of the ways you wouldn't. As long as your health and wellbeing come first - at home and at work.

In fact, most of what makes AMP such a welcoming, enjoyable place to work are

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