Marketing Specialist
6 months ago
**POSITION CONTEXT**
The Marketing Specialist is required to assist in the design, development, and implementation of marketing campaigns in the APAC region to help generate leads and sales.
**POSITION OVERVIEW**
KEY ACCOUNTABILITIES
- End-to-end ownership of marketing campaigns
- Help define the broader marketing strategy for new and existing products
- Analyse data to determine campaign performance
POSITION RESPONSIBILITIES
- Own our social media presence
- Help shape the content marketing strategy
- Keep existing marketing collateral updated and relevant
- Create highly targeted direct mail campaigns
- Drive customer advocacy and the adoption of our customer referral program
- Own the development of video customer testimonials (via Teams or in person)
- Help manage various agencies for paid search, digital design, and development (both locally and internationally)
- Provide detailed reporting on campaign activity
- Manage the app development project and its launch strategy
- Willingness to roll up your sleeves and do what is necessary to get the job done
**PERSONAL SPECIFICATION**
SKILLS, KNOWLEDGE & EXPERIENCE
PERSONAL ATTRIBUTES
- Ability to work autonomously
- The position requires full-time work in the office
- Analytical mind to make data-driven decisions
- Positive, proactive approach and takes ownership
- Diligent with exceptional attention to detail
SKILLS, KNOWLEDGE & EXPERIENCE
- 3-4+ years of marketing
- Proven experience in house or agency as a marketing specialist
- Background in the telecommunication industry
- Experience developing and executing marketing campaigns
- Experience with app development project
- Excellent written communication skills
- Strong project management experience
- A proven ability to positively impact sales and customer experience performance
QUALIFICATIONS
- Degree in Marketing or equivalent
- Requires advanced experience with Adobe Creative Cloud
- Requires advanced experience with Canva for in-house designs
- Experience with essential digital marketing tools such as Google Analytics, Meta and others is essential.
- Ability to use WordPress
Pay: $70,000.00 per year
Work Location: In person
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