Digital Marketing Executive

4 months ago

Fortitude Valley, Australia Explore! Full time

Explore is an adventure travel expert focused on sustainable, small group holidays which create stories to tell for a lifetime. From classic group tours and family adventures, to walking, wildlife and cycling trips. With around 100 countries to choose from, our customers explore the world with us.

At the heart of all of this, is a passion to travel responsibly. We aim to always be welcomed back, for communities and cultures to benefit, and wildlife to flourish. In a complicated world that's full of potential, we strive to be better than yesterday.

We put people at the heart of everything we do and are proud of the extensive benefits we offer.

This role is based in Brisbane, with 2 days per week in the office. Work life balance is important to us and so we are open to discussion on flexible working patterns and part-time working (minimum 4 days per week).

Salary is $70,000 - $80,000 + superannuation.

Role:

- Work with the centralised digital team to develop a strategy to increase visits and online conversions. Help implement these strategies under the guidance of the Digital Marketing Lead, including A/B testing, across PPC, programmatic, retargeting, affiliate, and paid social activity.
- Website analysis - provide website campaign metrics in line with marketing goals and react to ongoing performance of the website using analytical tools.
Work closely with the Marketing Manager Australia and New Zealand in localising content and marketing strategies.
- Working with the digital content team to deliver insight to support the creation of conversion driving evergreen and campaign content.
- Help deliver on international expansion strategic plans via digital media channels, including regional market research and performance recommendations.
- Keep up to date with current trends on digital advertising and ecommerce.
- Meeting with the Marketing Manager and reporting findings from campaigns that continually improve the campaign performance and ROI of digital paid marketing investments.
- Optimising the customer journey to drive acquisition, engagement, retention and increased revenue, through segmenting, testing, scheduling and analysing performance.
- Liaising with a centralised digital team to help optimize PPC and paid social campaigns. Double checking ad copy and monitoring campaign traffic in Google Analytics.

Person:

- You’re a data wiz at heart, curious by nature, and love delving into the numbers, with an eye for spotting patterns and anomalies. You’ll be technically strong, with a good eye for detail and an awareness of data best practice. You’ll also be comfortable in using data to measure and report on success.
- You have a roll up your sleeves attitude and are happy to help other departments where necessary.
- Digital advertising experience including PPC, programmatic, retargeting, affiliates, and paid social.
- Experience working with CRMs for building marketing campaigns, audience segments and analysis.
- Competent and confident using Content Management Systems (CMS).
- Excellent copywriting ability to produce engaging content across a variety of channels.
- A creative thinker, who can express the brand through different channels and think outside the box to invent new ideas.
- Experience using analytics tools to measure website and social media data, including Google Analytics.
- A good understanding of SEO, CRO and UX.
- Excellent communication skills, with the confidence to influence and liaise with stakeholders at all levels.
- Highly analytical and results focused.
- Able to work at pace, prioritize workload and maintain accuracy at all times.

We aim to be better than yesterday and our values will be close to your heart.

Diversity is to be celebrated. Life would be dreary, and change would be slow, if we all thought the same way. We challenge our ideas, each other, and our business partners - always with respect and kindness.

Explore is part of Hotelplan UK, a well-established and diverse family of specialist tour operators, with a long tradition of developing and operating market-leading experiences. The family comprises ski, walking and Lapland holidays with Inghams and Santa’s Lapland; adventure travel with Explore; and self-guided holidays with Inntravel. Sustainability and responsible tourism is at the core of everything we do, and should be a passion for everyone employed by the group.

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