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Campaign Manager, Lifecycle
3 months ago
- Drive our customer happiness
- Melbourne based
Working for us
At Origin we have a strong purpose and values that challenge us to find the answers to the big energy questions.
About the role
As a CRM Campaign Manager, you will be unapologetic about our marketing mission.
You will lead the creation, development and execution of our owned and paid channel activity through our strategic martech platform Braze.
You will embrace the freedom and responsibility to define and deliver customer communications across the customer lifecycle that result in customer happiness and increase customer lifetime value during key customer moments.
Key responsibilities include:
- You'll work closely with the Strategic Marketing Manager and Customer Engagement Platform Manager to execute and achieve set of marketing objectives and targets, through our owned and paid channels via Braze that deliver on customer lifetime value and customer happiness.
- Experienced in collaborating with data teams to provide new data points to enhance campaign design.
- As part of your campaign design, you'll work closely with our Centre of Excellence team content, social, design to support the execution and experiment with different content to drive business and customer results.
About you
You're a customer champion.
Data savvy with experience in campaign design, and some major runs on the board when it comes to campaign delivery.
You're passionate about all things customer experience, campaign execution and optimisation.More about you
- You have solid training and hands on experience with either Braze (our platform of choice) or other market leading martech platforms such as Salesforce Marketing Cloud or Marketo.
- Comfortable building and executing complex journeys that encompass multiple channels and varying levels of personalisation (experience with liquid is a bonus)
- Ability to identify critical customer episodes and journeys and define target state customer communications to eliminate pain points.
- Skilled at developing emotionally highly personalised campaigns and think "beyond the click" to drive conversion across website, app, various touchpoints.
- Excellent collaborator and communicator
Origin - Where good change happens
At Origin, we're powered by people who believe in creating collective change.
We're creating more diverse and inclusive workplaces for everyone because the more perspectives we have, in a place where everyone can belong, the better we can tackle our challenges together.
We are united, yet unique.
If you think you have transferable skills, an appetite to learn and would be a great fit, we'd love to hear from you.
A great team to join
It's an exciting time to join Origin.
Together we're powering a cleaner, smarter energy future for Australia and beyond, always looking for better ways to deliver for our customers - and for our people.
Origin's
Retail business is Australia's leading energy retailer, we provide 4.2 million customers with a range of energy products, services and solutions to keep our homes, businesses and communities going.
As we continue to build a simpler, smarter and more engaging business for the future, we're looking for people who are passionate, curious and customer focused.
People who are excited by the challenge of finding new ways of working, new ways of delivering for customers and more affordable energy.
Origin. Good energy
At Origin, our focus is on getting energy right for our customers, communities, and planet. Because we know it's up to us to shape the future of energy.
For more information contact:
Allison Wright , quote Requisition ID: 83893
Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future.
