Audience & Tracking Manager (Martech)

4 months ago

Melbourne, Australia Sportsbet Full time

This brand new role is open for someone who is hungry to run a data led commercial function across all people, process, strategy and operations fronts within our Customer department.
- Be part of one of the most innovative companies in Australia
- A place to be yourself and thrive
- Recognised as a Top 10 place to work for women (by Work180) & Top 25 companies for career development (by LinkedIn)

**About Us**
Sportsbet is a leading Australian e-commerce business in the online wagering sector, bringing excitement to over 2 million Aussies. We do this by living our values to create an innovative entertainment brand, trailblazing products and best-in-class platforms that deliver great experiences to our customers.

We have over 1,300 team members at Sportsbet but as part of the Flutter Group, we’re a true global player.

**Committed To Responsible Gambling**

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.

We’re proud to be the leaders in responsible gambling in our industry, not just locally, but globally.

**About The Role**

Reporting into the Head of MarTech (Marketing Technology) and leading a team of 4 the Audience and Tracking Manager will lead a digital centre of excellence enabling game changing customer experiences. You will guide the formation of strategies and run an operational audience and tracking management function to enable a diverse marketing team.

We are looking for someone who is hungry to run a data led commercial function across all people, process, strategy and operations fronts. Someone who loves being at the bleeding edge of marketing technology, tracking and tagging customer data (but not a developer). If you love to debate, innovate and implement the best frameworks to scale a first party data giant then this role is for you. You will join a company that is investing in a digital transformation and will have the opportunity to create a lead our audience, tracking and tagging strategy by bringing data together for commercial growth and long term success.

You will ideally have a deep knowledge of CDP, Marketing automation and Adtech tools with a passion for leading a team. If you know Telium, even better

**Responsibilities Include**:

- Embed approaches to comprehensively understanding our customers behaviour with Sportsbet’s products by setting direction and ensuring buy in for the future of tracking.
- Share strategies with Media, Customer, CRM, Product and Value stakeholders about audience management that empower a consistent customer activation for Sportsbet.
- Building a high-performing team of diverse expert practitioners, who are highly engaged, are driven to learn and stretch themselves, willing to disrupt the status quo and consistently deliver outstanding results.
- Establish a governance frameworks for quality that comprehensively supports the data quality of our tracking and audience domains.

**The Perks**

We work hard and play hard, so along with a competitive salary and generous performance-based bonus, here’s some of our other perks:

- 25 days annual leave (that’s right, a whole extra week)
- Genuine flexible working policy with a $800 work from home office allowance
- Weekly concierge service including free massages, manicure/nail appointments - all onsite
- Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office (did we mention we have a bar fridge for Thursday night drinks?)
- Tailored career development programs
- Access to end of trip facilities with an onsite table tennis and pool table
- Discounted gym memberships, and loads of internal events
- Access to our Employee Assistance Program and a Circle In membership
- Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.

**Our Focus on Diversity, Equity & Inclusion**

If you think you’d be a great fit but don’t necessarily meet everything in the job description, please still get in touch.

Read more about our contribution to Flutter’s global Positive Impact Plan.

**Need To Work Flexibly?**

We know flex means different things to different people, let us know how we can support you to be your best.

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