Product Marketing Manager
5 days ago
Culture Amp is a leading employee experience platform that empowers companies to transform employee engagement, drive performance management, and develop high-performing teams. We're on a mission to make a better world of work, and we're looking for a talented Lead Product Marketing Manager to join our team.
About the RoleWe're seeking a seasoned product marketing expert to drive our go-to-market (GTM) strategy for our core product portfolios. As a Lead Product Marketing Manager, you'll be responsible for developing and executing innovative marketing strategies to drive awareness, adoption, and growth among our target users. You'll work closely with our product and marketing teams to bring world-class products to market and ensure seamless execution of our GTM strategy.
Key Responsibilities- Develop and execute GTM strategies across your portfolios to unlock awareness, activation, adoption, retention, and expansion among your target users.
- Influence and rally teams to bring world-class products to market, briefing marketing, enablement, and channel teams to execute your GTM strategy.
- Own the targeting strategy for your portfolio, identifying best-fit users and developing ICP/buyer personas to inform targeting efforts across marketing, product, CX, and sales.
- Own the positioning and messaging for your product portfolios, enabling teams to use your positioning across the entire product and marketing funnel.
- Craft a compelling narrative to drive awareness and demand among your user base, collaborating with marketing and sales teams to bring this narrative to life via compelling campaigns and selling tools.
- Partner with product and marketing teams to ensure continued adoption and engagement of our product base via onboarding and retention initiatives.
- Source and analyze market and competitive insights, translating these into actionable workstreams for customer-facing teams to increase win-rates.
- Connect the dots between product, marketing, customer success, and sales, ensuring superb stakeholder management and world-class communication to ensure everyone knows what's launching, when, and how it impacts them.
- 12+ years of business/general marketing experience, ideally in international, B2B companies.
- 6+ years of direct product marketing experience, including launching products, driving user growth, enabling internal sales, marketing, and support teams, delivering presentations to customers and prospects, conducting competitor analysis, and market research.
- Exceptional communication skills, empowering all stakeholders to support your product strategies.
- Ability to build strong cross-functional relationships with stakeholders from product, marketing, sales, strategy, customer success, and research.
- The ability to identify and forecast potential business problems/opportunities and identify appropriate ways to rectify/seize the opportunities and prioritize resources.
- Extensive experience running complex cross-functional GTM launches and the ability to influence senior stakeholders.
- Strong experience crafting compelling positioning and messaging that drives product awareness, adoption, and growth.
- Ability to understand the market, competitors, and core customer audience, identifying essential trends and rectifying problems as they arise.
- As Culture Amp is a fast-growing and paced workplace, you'll be someone who can juggle multiple projects at once and have strong prioritization skills.
- You're someone with a growth mindset, eager to learn and grow every day.
- You're someone who loves solving customer problems or needs with products and enjoys working closely with product teams to build world-class products.
- Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success.
- Programs, coaching, and budgets to help you thrive personally and professionally.
- Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety, and development of our people.
- Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work.
- Team budgets dedicated to team building activities and connection.
- Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to collectively pause, reset, and focus on restoration and rest, without having to tap into individual vacation time.
- Extended year-end breaks: An extended refresh period at the end of year.
- Excellent parental leave and in-work support program available from day 1 of joining Culture Amp.
- 5 Social Impact Days a year to make a positive impact on the community outside of work.
- MacBooks for you to do your best and a work-from-home office budget to spend on setting up your home office.
- Medical insurance coverage for you and your family (Available for US & UK only).
We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. If you're passionate about making a better world of work and have the skills and experience to excel in this role, we'd love to hear from you.
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