Senior Lifecycle Marketing Strategist for Retention and Growth

2 weeks ago


Melbourne, Victoria, Australia EFinancialCareers Ltd. Full time

Are you an experienced marketer looking to lead the development and execution of member and employer journey-led retention strategies? Do you have a passion for using data to drive personalisation and automation in marketing?

Cbus Super, one of Australia's most successful Superannuation funds, is seeking a Senior Lifecycle Marketing Strategist to join its Brand and Marketing team. As the Head of Lifecycle Marketing and Automation, you will play a key role in contributing to the Fund's targets for retaining members and employers through best practice lifecycle programs, personalisation, and automation.

The role involves leading the design, development, and implementation of Member and Employer lifecycle marketing and retention campaigns across channels (i.e. Email, Direct Mail, SMS) and journeys. You will also be responsible for leading the development and execution of the campaign and communications plan to support members from onboarding through to retirement with timely, relevant messaging across owned and paid digital channels where relevant.

Key responsibilities include:



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