Global Lifecycle Marketing Strategist
21 hours ago
This role plays a pivotal part in Xero's global small business lifecycle and engagement strategy to accelerate conversion, time to value, and drive continuous incremental uplifts throughout our direct to small business channel.
You will play a crucial role in ideating and delivering personalized, orchestrated journeys that are impactful. You'll effectively leverage all direct marketing channels, tooling, and data at your disposal for the best customer outcomes.
Key Responsibilities:
- Employ a human-centered design approach to map who our users are, what they need, and design communication journeys that ensure every engagement point we have adds value
- Work collaboratively with Digital Product, Content, Regional Marketing, Digital Media, Design, and Analytics specialists to deeply understand the end-to-end customer journey
- Identify and provide requirements for appropriate customer research along the lifecycle journey to ensure we have actionable insights
- Use Salesforce Marketing Cloud to gain insights into our customer engagement behavior
- Drive customer lifecycle programs that are commercially aligned to business goals and strategy
- Leverage data and qualitative/quantitative customer insights to define lifecycle initiative briefs
- Confidently analyze experiment and journey performance, tying it back to the original objectives and hypothesis
- Ensure a breadth of experiments are launched and iterated against all lifecycle marketing levers
Requirements:
- Extensive experience in email marketing and/or marketing automation platform and digital experimentation
- Deep understanding of human-centred design, service design, or design thinking
- Experience in Salesforce Marketing Cloud, Sales Cloud, SQL, AMPscript, and Google Analytics
- Excellent project management skills and ability to juggle multiple projects at once
- Self-motivation, achievement-oriented, innovative thinking, with the ability to thrive in a highly dynamic work environment
- Ability to communicate with stakeholders the 'why' for each project
- A deep knowledge and understanding of audience data and segmentation
Xero is an equal opportunity employer and welcomes applications from diverse candidates.
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