Strategic Lifecycle Marketing Specialist

7 days ago


Melbourne, Victoria, Australia Xero Full time

Xero is a leading cloud-based accounting platform that empowers small businesses and their advisors to thrive. At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose drives everything we do.

Company Overview

We are dedicated to supporting our people to do the best work of their lives, so they can help small businesses succeed through better tools, information, and connections. Our goal is to make a positive impact on the world by enabling millions of small businesses to make a difference.

About the Role

As a Strategic Lifecycle Marketing Specialist, you will play a critical role in supporting Xero's global small business lifecycle and engagement strategy. You will work closely with our Lifecycle Marketing Manager of Small Business to accelerate conversion, time to value, and drive continuous incremental uplifts throughout our direct-to-small-business channel.

You will be responsible for ideating and delivering personalised, orchestrated journeys that are impactful, relevant, and beautiful. You will leverage all direct marketing channels, tooling, and data at your disposal to achieve the best customer outcomes, including email, in-product communications, push, and SMS.

Key Responsibilities

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