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Marketing Specialist

4 weeks ago

Melbourne, Australia AllKinds Full time

Opportunity to work for a uniquely Australian Retail Group with a global vision.
- Supportive team culture and environment
- Generous discounts across all Brandbank Group brands

Allkinds is looking for a dynamic **Marketing Specialist** to join our team on a 12-month fixed-term contract. In this role, you'll coordinate and support media and marketing functions with a focus on campaign planning, PR, influencer management, and retail marketing.

**THE ROLE**:

- Assist the Content and Marketing Manager in planning and executing marketing campaigns.
- Collaborate with product, creative, and digital teams to ensure smooth delivery of promotions and product launches.
- Brief social media requirements to the Social Media Specialist and Content Creator.
- Develop and execute PR seeding strategies to boost brand visibility.
- Create and distribute press materials, including press releases, media kits, and product samples.
- Identify and manage brand partnerships aligned with Allkinds’ values and objectives.
- Lead the influencer strategy and manage creator licensing campaigns.
- Maintain relationships with shopping centre marketing teams to promote Allkinds across channels.
- Manage a calendar of in-store activations and events, sharing new releases and promotions.
- Participate in team brainstorms and contribute to creative marketing ideas.
- Support content shoots and assist with various marketing tasks and projects as needed.

**THE IDEAL CANDIDATE**:

- A tertiary qualification in marketing or related field (preferred).
- 3-4 years of experience in marketing or PR, ideally within retail or consumer brands.
- Experience managing influencer programs and coordinating marketing campaigns and events.
- Strong communication and relationship-building skills.
- Highly organized and detail-oriented, with the ability to manage multiple tasks.
- Proactive and collaborative, with a passion for creative thinking and problem-solving.
- Adaptable to a fast-paced environment and eager to take on new challenges.
- Strong eye for engaging content and maintaining brand integrity.

**ALL KINDS OF AWESOMENESS FOR OUR TEAM**:

- Up to 40% off the Allkinds product range
- Generous discounts across all Brandbank Group brands, including Seed Heritage, Unison, Commonry, kikki.K & FINE-DAY.
- Supportive team culture and environment
- Opportunity to work for a uniquely Australian Retail Group with a global vision.
- Employee Referral Program - be rewarded for referring great new people to our team
- Health and Wellness initiatives with access to Employee Assistance Program

AllKinds is a world of self-care and self-expression, just for kids and teens. Here, they’ll find and try their new favourite gentle but effective daily essentials—everything from skincare, suncare, body and hair care, plus everything the need to make self-care fun.

We’re committed to building a more confident, inclusive world for kids to grow up in and we are hiring for people who want to play a part in that—if that’s you, we want you to apply.

**ABOUT BRANDBANK GROUP**:
Brandbank was founded on bold creative thinking. We exist to ensure that the entire experience of a brand is brilliantly designed and beautifully connected, and the customer is at the heart of everything we do. Our growing business is built on a house of carefully curated brands, each chosen for a specific reason to deliver rich connections to our customers. Brandbank Group consists of Seed Heritage, Unison, allkinds, Commonry, kikki.K & FINE-DAY.