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Marketing Automation Specialist

2 months ago

Sydney, Australia ING Group Full time

Marketing Automation Specialist

In collaboration with key stakeholders, you'll design, build, implement and manage data that delivers personalised customer communications across all channels, outbound and inbound. This is the perfect role for you if you enjoy working in a fast paced environment, are highly analytical, and are natural a lateral thinker who thrives using their problem solving and interpretive skills

We are looking for someone who is suitably experienced in marketing automation, self-motivated and curious, with a positive, can-do attitude

**What are you going to do? You will be...**
- You'll be responsible for **campaign data managemen**t executing customer campaign builds and completing each campaign with a post analysis report to gauge the success of each campaign using your strong SQL skills.
- Identifying any areas for improvement in campaign delivery such as quality, speed, response rates and automation
- Challenging the way we use or source data to ensure campaigns are designed to leverage suite of data assets (i.e. customer segmentation, propensity models)
- Consulting with key stakeholders on the best way to design and deliver campaign activity
- Building and implementing robust campaigns to agreed deadlines
- Carefully testing your own and peer's work with strict adherence to agreed campaign quality processes
- Embedding robust test and learn methodologies into campaigns by leveraging data-driven insights and past learnings

**What are we looking for? Someone who has...**
- Strong SQL skills and good understanding of relational database structure
- Experience in customer campaign execution, including campaign planning and sizing, list extraction, and campaign attribution reporting methodologies
- Experience with Unica Campaign Suite (not essential but desirable) or a similar campaign program would be highly advantageous
- Great communication skills and the ability to influence stakeholders to optimise outcomes
- The ability to understand and pick up technologies quickly and efficiently
- Efficient project planning skills and execution for deliverables

**About Us**

At ING, we want to make life simpler and more worthwhile - for everyone who banks with us, for the people who work with us, and the community at large, too.

When you come to work at ING, you're joining a team where individuality isn't just accepted, it's encouraged. We've built a culture that's fun, friendly and supportive - it's the kind of place where you can be yourself and make the most of whatever you have to offer.

We give people the freedom to take risks, think differently, take ownership of their work, and make great things happen. We're here to help you get ahead. And with our global network, there's plenty of scope to take your career in new directions, perhaps even ones you've never considered.

Sound like the kind of place you'd feel at home? We'd love to hear from you.

(One last thing, ING operates a direct talent sourcing model. So no agency introductions, please.)

Job ID REQ-10071122

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