Marketing Automation Specialist

3 weeks ago

Sydney, Australia ING Full time

At ING Australia, you will have the chance to build a career as unique as you are, with the global scale, support, inclusive culture, and technology to become the best version of you. And we are counting on your unique voice and perspective to help ING Australia become even better. Join us and build an exceptional experience for yourself and you will be making a difference to our customer’s lives by shaping the way they bank and empowering them to stay a step ahead in life and business. Ready to do your thing?

We are looking for a superstar **Marketing Automation Specialist** to join one of our most engaged and respected cross functional Tribes. In this position, you will have the opportunity to work closely alongside a Chapter lead and varied team of Customer Interactions team members working below the line campaigns. This specialist crew are a great mix of new, fresh thinking campaign data analysts, alongside seasoned ING’ers.

In collaboration with key, cross-functional stakeholders such as product owners, marketing and technology teams, you’ll design, build, implement and manage data for personalised customer campaigns across multi-channels.

This is the perfect role for you if you have been working with inbound and outbound marketing campaigns, have solid technical skills, are highly analytical and enjoy working in a fast paced agile operating environment.

**What you’ll do**
- Consult with key stakeholders on the best way to design and deliver campaign activity
- Challenging the way we use or source data to ensure campaigns are designed to leverage suite of data assets (i.e. customer segmentation, propensity models
- Building and implementing robust campaigns to agreed deadlines
- Carefully testing your own and peer’s work with strict adherence to agreed campaign quality processes
- Embedding robust test and learn methodologies into campaigns by leveraging data-driven insights and past learnings

**What we’re looking for**
- Experience in customer campaign execution, including campaign planning and sizing (3-5 years ideally), list extraction, and campaign attribution reporting methodologies
- Confident communication skills and the ability to influence a range of stakeholders, across product, business operations and tech to optimise outcomes
- Experience working across compliance/remediation/KYC initiatives (desirable)
- Solid SQL or database skills and good understanding of relational database structures (desirable)
- Unica Campaign Suite experience (not essential but desirable) or a similar campaign program would be highly advantageous
- Efficient project planning skills and execution for deliverables

**What’s in it for you?**
- Discounted ING Health Insurance
- An additional Rest Day to support your wellbeing
- An IMPACT day to volunteer on approved sustainability activity to give back to our community

**About Us**

At ING, we want to make life simpler and more worthwhile - for everyone who banks with us, for the people who work with us, and the community at large, too.

When you come to work at ING, you’re joining a team where individuality isn’t just accepted, it’s encouraged. We’ve built a culture that’s fun, friendly and supportive - it’s the kind of place where you can be yourself and make the most of whatever you have to offer.

We give people the freedom to take risks, think differently, take ownership of their work, and make great things happen. We’re here to help you get ahead. And with our global network, there’s plenty of scope to take your career in new directions, perhaps even ones you’ve never considered.

We are all about celebrating success and as a result we are proud to be a WGEA Employer of Choice for Gender Equality and a certified Family Inclusive workplace.

Sound like the kind of place you’d feel at home? We’d love to hear from you.

(One last thing, ING operates a direct talent sourcing model. So no agency introductions, please.)

**Need more?

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