Marketing Automation Specialist

6 months ago

Sydney, Australia Objective Corporation Full time

Come and join an organisation delivering outstanding software solutions to the organisations our communities rely on.

At Objective we create software that makes a difference. With over 450+ people and 5 development labs spread across Australia, New Zealand, the United States of America and the United Kingdom, Objective is a market leader in information and process governance software-based solutions.

As the Marketing Automation Specialist, you’ll be responsible for ensuring the successful delivery of marketing activities including campaigns, events, and growth initiative projects. The role is also responsible for the operations of campaign including marketing automation.

You’ll provide critical support to the Product Marketing team at Objective to ensure we deliver high-value outputs for the company that drive sales opportunities. This role requires a deep understanding of marketing strategies, strong technical expertise, and a passion for data-driven marketing.

**What your day will look like**:

- **Corporate Marketing**:

- Work with stakeholder (Product, Marketing and Sales teams) to coordinate relevant campaigns, events, and targeted initiatives.
- Interpret the requirements to execute planned activities. Including performing audience/account segmentation, customer journey mapping, and attribution.
- Build end-to-end campaign components including landing pages, forms, hosted video, webinars, automations, dashboards.
- Report on campaign performance metrics for stakeholders.
- Play a proactive role in campaign planning, implementation, and reporting.
- Monitor, report on, and evaluate the results of marketing campaign activities including lead and opportunities generation from field marketing.
- Analyse performance metrics against benchmarks to improve campaign performance.
- **
Marketing Operations**:

- Housekeeping and regular maintenance including Pardot and SalesForce CRM data and platform components.
- Continually improve the marketing tech stack as directed by Operations Manager.
- Curation of video on the Wistia Platform.
- **
Events coordination for tradeshows, sponsorships, field events**:

- Manage the logistics of Field events including event presence, merchandising and on-stand lead capture process.
- Ensure collateral and promotional stocks are in order and available for related marketing activities.

**What skills will you need**:

- **Technical Competencies**:

- CRM experience desirable including Pardot, Salesforce.
- Webinar experience preferable.
- Basic HTML & CSS.
- **
Personal Attributes**:

- Attention to detail.
- Understanding of end-to-end B2B marketing with digital and lead generation at the core.
- Excellent communication skills both oral and written.
- Strong analytical skills with a critical eye to validate data quality.
- Ability to organise and prioritise own workload to meet deadlines.
- Self-led with an ability to work alone or as part of a team.
- Ability to find practical solutions and make well-considered decisions.
- Ability to engage and build effective relationships with stakeholders and committees.
- **
Experiences**:

- 3+ years’ B2B Marketing Automation experience.
- Demonstrated experience in developing and implementing marketing campaigns.
- Pardot/Salesforce certification highly desirable.
- Event management of both physical and virtual events.

It is a fast-paced environment where you will make great friends and be challenged and supported to do the best work of your life. We’re proud to have been awarded certification by Great Place to Work Australia

We recruit the best and brightest people in the industry who are passionate about their work. We aim to create an environment that allows talented people to deliver innovative technical solutions. We offer a truly flexible working environment.

Come and join a team that is making a difference

  • Marketing Automation Specialist

    1 week ago

    Sydney, New South Wales, Australia Intuit Full time

    About the JobWe are seeking an experienced Marketing Automation Specialist to join our team at Intuit Mailchimp. As a specialist, you will be responsible for developing and executing marketing automation strategies that drive customer engagement and growth.Your primary goal will be to leverage marketing automation tools to streamline processes, improve...

  • Marketing Automation Specialist

    6 months ago

    Sydney, Australia Xero Full time

    **How you’ll make an impact**: As a Marketing Automation Specialist, you’ll play a crucial role in supporting Xero’s Customer Engagement, the Product Marketing team and Regional Marketing team by contributing to global and regional campaigns to engage, retain, update and grow Xero’s customer base. You’ll be part of a team of marketing automation...

  • Senior Marketing Automation Specialist

    1 month ago

    Sydney, New South Wales, Australia Media Full time

    About the RoleWe are seeking an experienced Senior Marketing Automation Specialist to drive the development, design, and build of marketing automation platforms and tools. In this role, you will work collaboratively with cross-functional teams to help clients bring their customer journeys across channels to life.

  • Marketing Automation Specialist

    3 weeks ago

    Sydney, Australia abc Full time

    Job no: 504444 Work type: Contract Full Time Location: Sydney Categories: Marketing/Communications Location: Ultimo, Sydney NSW - hybrid working available 12-month contract Base salary $107K p.a. + 15.4% ABC nominated super The Role Our audiences are very important to us at the ABC. The ideal person for this role will become the...

  • Marketing Automation Specialist

    6 months ago

    Sydney, Australia Objective Full time

    Come and join an organisation delivering outstanding software solutions to the organisations our communities rely on. - At Objective we create software that makes a difference. With over 450+ people and 5 development labs spread across Australia, New Zealand, the United States of America and the United Kingdom, Objective is a market leader in information and...

  • Marketing Automation Specialist

    1 month ago

    Sydney, Australia IAG New Zealand Full time

    Create an impact as a Marketing Automation Specialist **Your Role** Join us for this exciting opportunity. You’ll collaborate with the broader Personalised Marketing team to deliver exceptional customer experiences across the full customer lifecycle for primarily the NRMA Insurance brand. Your broader understanding of personalisation capabilities and...

  • Marketing Automation Specialist

    7 months ago

    Sydney, Australia Sharp & Carter Full time

    Omni-Channel Engagement | $80,000 - $100,000 Base + Super | Amazing Culture - Flexible Working Hours | Innovative Company | Data-Driven Relationship Building - Exciting Company | WFH | Supportive Culture | ASAP Start | CRM **Marketing Automation Specialist** **Position Overview**: **Key Responsibilities**: - Build, manage and own the technical execution...

  • Marketing Automation Specialist

    7 months ago

    Sydney, Australia HAYS Full time

    Marketing Automation contract role, potential for ongoing work. Marketing Automation Specialist - 6-month contract Working for a market leading media company, this is a 6 month fixed-term contract for a Marketing Automation Specialist. This is a great opportunity for someone with a technical mindset to come in and support in a new, exciting role. The...

  • Global Marketing Automation Specialist, APAC

    1 month ago

    Sydney, New South Wales, Australia Procore Technologies Full time

    We are seeking a seasoned Marketing Automation Specialist to join our global marketing team at Procore Technologies. As an expert in Marketplace Automation, you will be instrumental in developing and executing campaigns that drive business growth across the Asia Pacific region.

  • Digital Marketing Automation Specialist

    3 weeks ago

    Sydney, New South Wales, Australia AKQA Inc Full time

    At AKQA, we are seeking a talented Digital Marketing Automation Specialist to join our team in Sydney. As a key member of our team, you will play a crucial role in delivering cross-channel campaigns for our clients.The ideal candidate will have experience working with marketing automation platforms and technologies such as Adobe Campaign, Braze, Microsoft...

  • Marketing Automation Strategist

    4 weeks ago

    Sydney, New South Wales, Australia AKQA Inc Full time

    Job OverviewAs a Marketing Automation Strategist at AKQA Inc, you will play a pivotal role in delivering cross-channel campaigns for our clients. Your primary responsibility will be to execute campaigns, analyze post-campaign results, and provide actionable feedback to our clients.We are seeking an innovative and skilled professional who can work...

  • Digital Marketing Automation Specialist

    1 month ago

    Sydney, New South Wales, Australia Luxury Escapes Full time

    Luxury Escapes, a leading online travel agency, is seeking a skilled Digital Marketing Automation Specialist to join its Customer Communications team.The ideal candidate will have hands-on experience with Braze's platform, particularly in leveraging Liquid templating language for personalized campaigns and providing technical expertise to enhance marketing...

  • Marketing Automation Specialist

    6 months ago

    Sydney, Australia ING Group Full time

    Marketing Automation Specialist In collaboration with key stakeholders, you'll design, build, implement and manage data that delivers personalised customer communications across all channels, outbound and inbound. This is the perfect role for you if you enjoy working in a fast paced environment, are highly analytical, and are natural a lateral thinker who...

  • Marketing Automation

    4 months ago

    Sydney, Australia HCF Australia Full time

    HCF Group is a leading not-for-profit health fund who are committed to delivering exceptional services and improving the health and well-being of our members. As we embark on our 2030 business strategy, we recognize the critical role that our people play in achieving our goals and are seeking a passionate Marketing Automation & Email Specialist to bring...

  • Digital Marketing Automation Specialist

    7 months ago

    Sydney, Australia Bendigo and Adelaide Bank Full time

    Digital Marketing Automation Specialist **Digital Marketing Automation Specialist** **About the role and team** Our Digital Marketing Centre of Excellence manage digital online performance and deliver market leading solutions to drive significant customer growth, revenue, and enhance experiences online that acknowledge customer's choice and are relevant...

  • Marketing Automation

    4 months ago

    Sydney, Australia HCF Full time

    **Role Overview** The purpose of this role is to work within the Marketing Automation & Capability team to ensure strong collaboration with stakeholders, leading and coordinating the design, build, QA, and deployment of member-driven campaigns. As a champion of Salesforce Marketing Cloud, you will implement best practice frameworks in executing and...

  • Marketing Automation Specialist

    2 months ago

    Sydney, Australia Net Fusion Technology Full time

    We are seeking a skilled Marketing Automation Specialist with expertise in Go High Level to drive our marketing strategies and enhance customer engagement. **Job description**: **Responsibilities**: - Build and manage funnels and automation in Go High Level (CRM) - Conduct quality assurance checks to ensure all tags and systems are working appropriately -...

  • Digital Marketing Automation Specialist

    3 weeks ago

    Sydney, New South Wales, Australia HCF Australia Full time

    HCF Australia, a leading not-for-profit health fund, is seeking an experienced Digital Marketing Automation Specialist to join our vibrant and fast-paced team. As we embark on our business strategy, we recognize the critical role that our people play in achieving our goals.Role OverviewThe purpose of this role is to work within the Marketing Automation &...

  • Digital Marketing Automation Specialist

    4 weeks ago

    Sydney, New South Wales, Australia Luxury Escapes Full time

    About Luxury EscapesLuxury Escapes is one of the world's fastest-growing travel websites, with over 8 million members. The company recently won the National Travel Industry Award for Most Outstanding Online Travel Agency.We are growing rapidly and seeking a Digital Marketing Automation Specialist to join our Customer Communications team.What You'll DoYou...

  • Marketing Automation Lead

    7 months ago

    Sydney, Australia Xero Full time

    Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of...