Marketing Automation Specialist

6 months ago

Sydney, Australia Objective Full time

Come and join an organisation delivering outstanding software solutions to the organisations our communities rely on.
- At Objective we create software that makes a difference. With over 450+ people and 5 development labs spread across Australia, New Zealand, the United States of America and the United Kingdom, Objective is a market leader in information and process governance software-based solutions.
- As the Marketing Automation Specialist, you’ll be responsible for ensuring the successful delivery of marketing activities including campaigns, events, and growth initiative projects. The role is also responsible for the operations of campaign including marketing automation.- You’ll provide critical support to the Product Marketing team at Objective to ensure we deliver high-value outputs for the company that drive sales opportunities. This role requires a deep understanding of marketing strategies, strong technical expertise, and a passion for data-driven marketing.

**What your day will look like**:

- **Corporate Marketing**:

- Work with stakeholder (Product, Marketing and Sales teams) to coordinate relevant campaigns, events, and targeted initiatives.
- Interpret the requirements to execute planned activities. Including performing audience/account segmentation, customer journey mapping, and attribution.
- Build end-to-end campaign components including landing pages, forms, hosted video, webinars, automations, dashboards.
- Report on campaign performance metrics for stakeholders.
- Play a proactive role in campaign planning, implementation, and reporting.
- Monitor, report on, and evaluate the results of marketing campaign activities including lead and opportunities generation from field marketing.
- Analyse performance metrics against benchmarks to improve campaign performance.
- **
Marketing Operations**:

- Housekeeping and regular maintenance including Pardot and SalesForce CRM data and platform components.
- Continually improve the marketing tech stack as directed by Operations Manager.
- Curation of video on the Wistia Platform.
- **
Events coordination for tradeshows, sponsorships, field events**:

- Manage the logistics of Field events including event presence, merchandising and on-stand lead capture process.
- Ensure collateral and promotional stocks are in order and available for related marketing activities.

**What skills will you need**:

- **Technical Competencies**:

- CRM experience desirable including Pardot, Salesforce.
- Webinar experience preferable.
- Basic HTML & CSS.
- **
Personal Attributes**:

- Attention to detail.
- Understanding of end-to-end B2B marketing with digital and lead generation at the core.
- Excellent communication skills both oral and written.
- Strong analytical skills with a critical eye to validate data quality.
- Ability to organise and prioritise own workload to meet deadlines.
- Self-led with an ability to work alone or as part of a team.
- Ability to find practical solutions and make well-considered decisions.
- Ability to engage and build effective relationships with stakeholders and committees.
- **
Experiences**:

- 3+ years’ B2B Marketing Automation experience.
- Demonstrated experience in developing and implementing marketing campaigns.
- Pardot/Salesforce certification highly desirable.
- Event management of both physical and virtual events.
- It is a fast-paced environment where you will make great friends and be challenged and supported to do the best work of your life. We’re proud to have been awarded certification by Great Place to Work Australia
- We recruit the best and brightest people in the industry who are passionate about their work. We aim to create an environment that allows talented people to deliver innovative technical solutions. We offer a truly flexible working environment.
- Come and join a team that is making a difference

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