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Marketing Automation Implementation Specialist
3 weeks ago
Marketing Automation Implementation Specialist
Join a very exciting business within our ecosystem: Woolworths at Work Opportunity to leverage your expertise in Salesforce Marketing Cloud Permanent role
About the Role
As a Marketing Automation Implementation Specialist, you will build and execute multi-channel campaigns and initiatives via SFMC .This role would be best suited to a front-end developer or email developer with SFMC experience.
Additional responsibilities:
Build email creatives via agreed templates and utilising HTML/CSS Create dynamic attributes using Salesforce Marketing Cloud’s unique scripting language AMPscript The build and execution of campaigns and test plans via multiple campaign channels, including email, push, landing pages Set-up segmented, email lifecycle marketing series, including automated trigger campaigns and email programs Champion & execute a personalisation and one to one communications approach Use technical advances/approaches to optimise campaign deliverabilityCommunicate opportunities based on observations to drive incremental customer LTV(Lifetime Value)
Execute according to the campaign calendar and ensure campaigns are developed on time and within budget Review accuracy in communications including: copy, product and terms & conditions Liaising with internal and external stakeholders Robust testing of digital campaigns across multiple platforms, browsers and email platforms to maintain a high level of quality assurance. Advocate & implement robust proof and testing processesWhat you bring to the role
Salesforce Marketing Cloud (Email Specialist Certification Preferred) Expert in HTML and CSS Proficient in AMPscript Experience creating and managing campaigns in Enterprise Email Management Systems Experience working with customer databases and/or complex data Comfortable working with numbers Attention to detail with a high standard of verbal and written communication Customer-centric thinker Strong analytical ability and technically savvy Great stakeholder management and communication skills Able to deliver high quality outcomes in a timely manner Must be able to multitask to meet deadlines while maintain high quality of work Can lead the design, development, testing, and launch of complex email campaignsDesirable
Experience in JSON E-Commerce Systems and CMS experience Social media experience Experience in lifecycle management Digital or Direct Marketing experience
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