Customer Marketing Manager

3 months ago

Melbourne, Australia Sinch Full time

With presence in more than 50 countries, whether you know us or not, you’ve definitely used our tech. We reach every phone on earth, with over 147 billion conversations every year.
Sinch's core values are Make it Happen, Dream Big, Keep it Simple and Win Together. These values describe how our global organization works and inspire every of our more than 3,000 employees across 55 different countries.
We are seeking a Customer Marketing Manager on a 14-month fixed term contract. This role will be responsible for owning and managing the customer marketing strategy and communications execution for APAC. While this role has regional responsibilities, there is an expectation of alignment with Global teams and processes. Partnering closely with marketing and customer success teams, you will support the execution of successful customer lifecycle campaigns, acquisition activities and product related communications, designed to provide a cohesive customer experience and support customer loyalty and growth. This includes identifying new opportunities, staying across the latest industry trends to provide best practice recommendations.
**Key Responsibilities include**:

- Support and contribute to the customer lifecycle strategy set by Head of Customer Success
- Manage the build, scheduling and sending of customer marketing campaigns and automated work-flows out of HubSpot.
- Manage and optimise the business customer strategy and understand the overall customer experience, ensuring it complements other communications channels
- Create personalised and segmented nurture journeys based on customer personas and lifecycle stage.
- Assist Campaign Managers to understand, optimise and evolve existing automations, driving regular improvements at each stage of the customer journey.
- Regularly share plans, performance and learnings with the business to ensure clear understanding of the role of lifecycle marketing and to align to the overall customer experience.
- Collaborate with and support the APAC Digital Customer Success team to ensure alignment of journeys across the customer experience.
- Partner closely with Marketing Operations to ensure best practice customer communications and database management processes are in place.

To be successful, you will possess the following skills and attributes:

- Solid experience in a Customer Marketing Manager or similar position
- Proven results running lifecycle marketing campaigns, backend technical abilities advantageous
- Strong project management skills and a can-do attitude
- Ability to influence best practice habits across the team
- Experience working in and managing HubSpot and/or other systems such as Salesforce Marketing Cloud or Gainsight
- Experience using Salesforce CRM and managing data exports and segmentation
- Experience in planning and managing effective automated marketing workflows that support and optimise the customer experience
- Strong presentation and communication skills, with proven ability to author impactful content
- Excel at collaborating with and influencing multiple stakeholders across functional groups and locations to achieve the team and organisational goals

We are committed to building an engaged and talented workforce that represents an environment that is inclusive, supports flexibility and welcomes diversity.
Our values of Dream Big, Win together, Keep it simple and Make it happen are the foundation for fostering an environment where diversity of thinking, skills and experiences are embraced, delivering innovation and better business results.
We value our team by offering the following;
- PUT FAMILY FIRST: We know that building a family take priority, therefore we offer a generous parental leave program: 26 weeks salary for primary care giver and 4 weeks salary for secondary care giver
- CELEBRATE YOURESELF: By providing a day off for your birthday, we want you to take the time to celebrate the year you’ve had with your nearest and dearest.
- TAKE A BREAK: Enjoy a generous annual leave program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
- STAY HEALTHY: Physical wellness supports mental wellness, so we offer a monthly fitness reimbursement allowance and other wellness programs
- TAKE THE NEXT STEP: Coaching and career development support, including access to a range of online professional development courses
- CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
- MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.
- TREAT YOURSELF: Access to Reward+ program that offers a wide range of discounts and deals across retail, entertainment and much more.

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