Marketing Performance Specialist

7 days ago

Sydney, New South Wales, Australia Performance Full time
About WPP

At WPP, we're constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivaled talent, resources, and skills to provide an integrated offer of communications, experience, commerce, and technology. We've developed a dedicated global client practice with the mission of accelerating our impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client's specific needs and challenges, providing easy access to the right capabilities.

OpenDoor for Amazon

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.

The Unique OpenDoor Partnership Model

The unique OpenDoor partnership model is built to deliver next-level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications, and brand strategy, tech, and commerce, public relations, and production.

About the Role

We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Marketing Performance Specialist. This is a Full-time position based in Sydney. The role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence, and best-in-class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.

Responsibilities:
  • The role of Marketing Performance Specialist is to implement approved client media plans, ensuring there's efficiency and rigor in the process.
  • Assist in the development and execution of data-driven marketing campaigns across multiple Amazon businesses. Including but not limited to creating, developing, and updating media plans and media plan reconciliation.
  • Utilize WPP Open and other cutting-edge tools to track campaign performance and identify optimization opportunities and being responsible for implementing them.
  • Collaborate with WPP and Amazon team members to ensure seamless campaign delivery and achieve outstanding results.
  • Engage with our media partners to build understanding of the media landscape across the Performance discipline and challenge the status quo offered by platforms, thinking critically about their solutions and getting the best outcomes for Amazon.
  • Stay abreast of industry trends and best practices, particularly in the areas of Social, Programmatic, and e-Commerce.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field
  • Strong analytical skills and a data-driven mindset.
  • Excellent communication and collaboration skills.
  • Passion for innovation and a desire to challenge industry norms.
  • Ability to thrive in a fast-paced, dynamic environment.
Estimated Salary

$90,000 - $120,000 per year

Benefits
  • Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
  • Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
  • Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
  • Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
  • Global Impact: Be part of a team that is shaping the future of marketing on a global scale.

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